Jason Yim
CEO Trigger Global

Jason Yim is the CEO and Executive Creative Director of Trigger, an award-winning XR agency that creates AR, MR and VR experiences that connect people to brands, sports, entertainment and ecommerce. From major marketing campaigns to powerful enterprise solutions, their work combines premiere content with the latest XR technology, blending physical and digital worlds in innovative yet measurable ways. As a pioneer in the industry, Jason has over 10 years of XR experience and has creatively led over 200,000 hours of development, notably as a showcase developer for Google and Amazon, as a preferred partner for Snap, Facebook, Instagram, Niantic and for Verizon's 5G Innovation team. 

Jason’s recent high-profile work demonstrates the wide spectrum of use cases for XR, including Entertainment (Spider-Man, Toy Story, Star Wars), Sports (NHL, The PGA Tour, The NBA) Ecommerce (LEGO, Nestlé, adidas, TikTok), and Enterprise (AT&T, Verizon, Honda). 

Jason is a world-recognized XR speaker with talks at major industry conferences including AWS, CES, SXSW, TedX and Augmented World Expo. Jason has 5 assigned Patents in AR/XR and was named to “Next Reality's “30 People to Watch in Augmented Reality for 2020.”


Nov 9

01:45 PM - 02:40 PM

Grand Ballroom G
Gaming & Location Based Entertainment

XR and the Fan Experience: How Brands can Apply a Proactive and Scaled XR Game Plan to Drive Deeper Engagement

Jason Yim | Trigger Global

Jessica Owens | Molson Coors Beverage Company

Diana Mendez | 8th Wall

Craig Brown | Verizon