02:00 PM - 02:25 PM
The increasing popularity of XR applications is driving the media industry to explore the creation and delivery of new immersive experiences, while pushing engineers and inventors to address the challenges of real video content manipulation. Considering this reality, the talk will discuss these challenges and introduce key technologies that leverage open standards to enable large scale distribution of new immersive experiences.
A volumetric video is comprised of a sequence of frames, and each frame is a static 3D representation of a real-world object or scene capture at a different point in time. Volumetric video is bandwidth-heavy content that can be presented as dynamic point clouds, multi-view plus depth, or multi-plane image representations.
These bandwidth requirements can be achieved through dedicated compression schemes that produce data rates and files sizes that are economically viable in the industry. Standards play a crucial role in ensuring interoperability across these different types of content and experiences, and this talk will spotlight the Moving Picture Experts Group (MPEG) Visual Volumetric Video-based Coding (V3C) standard as an open standard solution for efficient streaming of volumetric video.
To enrich XR experiences, inventors and industry must synchronize to create and distribute additional media
and interactions mechanisms alongside all the volumetric video components. In fact, the MPEG-I Haptics and MPEG-I Scene description standards are currently under development and will soon propose solutions to industry.
From the perspective of real content creation, it remains challenging but crucial to enable technologies that cover 3D capturing, calibration, depth processing, format conversion, transmission, and rendering. This session will explore two creation pipelines that leverage the aforementioned standard codecs: (1) a real-time pipeline for telepresence using depth and color cameras; (2) an offline pipeline for sports and media applications using color cameras and prior geometric information.
11:00 AM - 11:55 AM
Incorporation of 3D assets into the e-commerce customer experience has a significant positive impact. Customers are more likely to purchase products represented by 3D assets, and less likely to return them, because they have a much better idea of what to expect in real life.
Khronos Group's 3D Commerce Working Group was founded to remove barriers to deploying 3D in e-commerce at the industrial scale. By extending Khronos’s glTF standards asset format, creating 3D authoring guidelines and tools, and certifying 3D viewer, this group is working to enable the seamless design, manufacture, and presentation of 3D products.
In this session, experts from a variety of 3D asset providers share how they're working to create a single 3D object that offers value to stakeholders at every stage of product development. Learn how new hybrid working realities are driving the need for fully digital product development workflows. Discover current gaps in the pipeline as well as how to balance requirements for performance, portability, fidelity, and web accessibility. Find out how to incorporate shopping behaviors into the design process, so the same object interactivity features can benefit both product designers and consumers.
12:00 PM - 12:25 PM
As we begin to build out communities inside the Metaverse/virtual worlds, are there any key architectural tenants and principals we should consider first, that might be different from game design ecosystems? Traditional Experience Design from themed attractions have long been well equipped to answer these questions. Tune in to this fireside chat with Disney Imagineer and Experience Designer, Amy Jupiter, to help us better understand if building for the Metaverse holds the same requirements as building a new themed attraction.
12:30 PM - 12:55 PM
The world is awash with identity politics, and many communities and brands feel as if they are drowning in the chaos. But what if the key to 21st Century growth is in truly listening to these voices? Come learn how to grow in VR by empowering the unheard to lead.
02:25 PM - 02:50 PM
02:55 PM - 03:20 PM
AR already powers compelling ways for shoppers to visualize, try on, and experience products before buying them – helping to increase sales and reduce returns, benefitting both shoppers and businesses alike. In this workshop-style session, we’ll show you how you can create and publish AR Try-On Lenses, whether you’re a beginner, brand or business, or an experienced developer. From external body mesh to cloth simulation, you will see how the Snap AR platform is reimagining retail and fueling some of the most advanced, realistic experiences on mobile today.