Description

[This session will be a collaboration between Johan Walters (AR Producer) and Rainmaker Media, Media Agency for The Shoprite Group.] In today's dynamic marketing landscape, new tools are transforming how marketers approach their media mix. Join us for a deep dive into Immersive Marketing and discover how it can drive significant ROI in Retail Media. In this session, we will explore: 1. AR Ads and Precision Targeting: Learn how to combine augmented reality advertisements with precise targeting strategies to activate your customer segments effectively. 2. Social AR Strategies: Understand how to engage and convert audiences on Facebook, Instagram, and TikTok using innovative Social AR techniques. 3. WebAR Integration: Discover how WebAR can enhance your marketing mix, engaging and converting audiences across Programmatic Display, Email Marketing, SMS, and WhatsApp channels. 4. Transforming Your Website: See how to turn your website into a "Spatial Website," creating an immersive 3D experience that enriches the consumer's path to purchase. By the end of this session, you will be equipped with an immersive media toolkit, ready to inspire and engage your audience like never before. About The Shoprite Group: Shoprite Holdings Ltd is Africa’s largest supermarket retailer, operating 3,543 stores across the continent. Rainmaker Media is the internal Media Agency of The Shoprite Group. Powered by Africa's largest retailer, Rainmaker Media merges the in-store and digital retail world. Shopper data and billions of consumer interactions, combined with 40 years of retail know-how, allows us to target your audience with precision and optimise your ad spend through measured sales conversions. Imagine an omnichannel marketing campaign, powered by data analytics and now boosted with Augmented Reality Ads.

Speakers

Johan Walters

Founder and Executive Producer , Augmented Cities