Skateboarding translated to gameplay so well in the early-2000’s that Activison was often called, “The house that Tony built” due to the success of its Tony Hawk Pro Skater franchise. While it was partly the endless trick-combos, THPS became a cultural phenomenon because it also tapped the creative freedom and ethos of this community. Yet for all its success, it only scratched the surface of the most intrinsic part of all—the ability to skate the world, itself. Augmented Reality changes that.
Skatrix is a new skate game leveraging AR to liberate players from predefined worlds to skate the actual world around us—at any scale. Come engage with skate legend, Rodney Mullen, renown AI Researcher, Bill Higgins and Skatrix’ visionary developer, Kasimir Lehto; you’ll get a taste of not only the mindset and tech behind all this, but a look into the unfolding possibilities, from integrating Ai to make the world shimmer with new ideas to using Skatrix as a creative tool in your own skating, and even to learn from pros, too.
Ori Inbar, CEO and cofounder of AWE, will welcome attendees to the 14th annual AWE USA 2023 event with the theme: XR is Everywhere!
He will kick off with his annual update about the state of the XR industry and where it's headed, and will follow up with "Metaverse Unplugged" - a super-fan conversation with Neal Stephenson - the legendary author who coined the term Metaverse.
Qualcomm Technologies Inc., is excited to be at the forefront of accelerating the XR industry. Our efforts to build an open XR ecosystem have helped drive innovation that make the XR industry successful for all. At AWE 2023, Hugo Swart, VP & GM of XR at Qualcomm will reveal the latest developments with our Snapdragon XR platforms and Snapdragon Spaces developer SDK and how they are shaping the next generation of AR, VR, and MR experiences.
The journey with XREAL Light, XREAL Air and Beyond
A fireside chat with Rony Abovitz, CEO of Sun and Thunder (founder of Magic Leap and MAKO Surgical), and his podcast co-host, Forbes tech columnist Charlie Fink. Rony will discuss why he thinks we're in a difficult but necessary middle "Gemini" phase (Mercury-Gemini-Apollo) before a deeper convergence of multiple technologies enables a full flowering of the XR seeds we have been planting for the past ten years, and the five decades before that.
In a fast-evolving world of technology, staying ahead of the curve and pushing creative and technological boundaries with AR is not just beneficial, but essential. Join Resh Sidhu and Ben Feuerstein, the founders of Snapchat's AR Creative Studio, as they unveil their key principles for building industry-leading AR experiences with the Snap AR platform.
During this talk, they'll share principles for AR development on Lens Studio backed by real-world examples of experiences that have captivated festival-goers with Live Nation, transformed fashion with Vogue, and brought wonder to Coca-Cola. Whether you're a brand, a developer, or simply curious about the latest advancements in Snap AR’s technology, this is a unique opportunity to learn from experts and gain practical insights and innovative ideas.
Get ready to be inspired, educated, and amazed by the incredible possibilities of Snap AR, and how it can help you meet the ever-changing demands of today’s consumers.