Back
Jun 2
01:35 PM - 02:00 PM
Description
In 2000, Motorola launched its first touchscreen mobile phone. Over the next decade, that PDA phone evolved and informed what we all now know as the smartphone. The ensuing apps and app stores formed an ecosystem that has contributed to the transformation of the internet into the mobile internet.
Today's Augmented Reality (AR) glasses is following a similar market adoption and growth trajectory. Meanwhile, recent display and processing advancements are bringing AR solutions that consumers desire. XREAL is leading the charge with a goal of making AR glasses available to all.
Speakers
Head of US Market
,
XREAL
Related Sessions
May 31
09:00 AM - 09:45 AM
Description
Ori Inbar, CEO and cofounder of AWE, will welcome attendees to the 14th annual AWE USA 2023 event with the theme: XR is Everywhere!
He will kick off with his annual update about the state of the XR industry and where it's headed, and will follow up with "Metaverse Unplugged" - a super-fan conversation with Neal Stephenson - the legendary author who coined the term Metaverse.
Speakers
Co-Founder
,
AWE and Super Ventures
Co-Founder
,
Lamina1
May 31
09:50 AM - 10:15 AM
Description
Qualcomm Technologies Inc., is excited to be at the forefront of accelerating the XR industry. Our efforts to build an open XR ecosystem have helped drive innovation that make the XR industry successful for all. At AWE 2023, Hugo Swart, VP & GM of XR at Qualcomm will reveal the latest developments with our Snapdragon XR platforms and Snapdragon Spaces developer SDK and how they are shaping the next generation of AR, VR, and MR experiences.
Speakers
VP & GM, XR
,
Qualcomm
VP/Head of Digital Products North America
,
Red Bull Media House
Chief Product Officer
,
Kittch
Director of XR Technology
,
OPPO
May 31
10:20 AM - 10:45 AM
May 31
10:50 AM - 11:15 AM
Description
A fireside chat with Rony Abovitz, CEO of Sun and Thunder (founder of Magic Leap and MAKO Surgical), and his podcast co-host, Forbes tech columnist Charlie Fink. Rony will discuss why he thinks we're in a difficult but necessary middle "Gemini" phase (Mercury-Gemini-Apollo) before a deeper convergence of multiple technologies enables a full flowering of the XR seeds we have been planting for the past ten years, and the five decades before that.
Speakers
Consultant, Columnist, Author, Adjunct
,
Forbes
Founder & CEO
,
Sun and Thunder
May 31
11:20 AM - 11:45 AM
Description
In a fast-evolving world of technology, staying ahead of the curve and pushing creative and technological boundaries with AR is not just beneficial, but essential. Join Resh Sidhu and Ben Feuerstein, the founders of Snapchat's AR Creative Studio, as they unveil their key principles for building industry-leading AR experiences with the Snap AR platform.
During this talk, they'll share principles for AR development on Lens Studio backed by real-world examples of experiences that have captivated festival-goers with Live Nation, transformed fashion with Vogue, and brought wonder to Coca-Cola. Whether you're a brand, a developer, or simply curious about the latest advancements in Snap AR’s technology, this is a unique opportunity to learn from experts and gain practical insights and innovative ideas.
Get ready to be inspired, educated, and amazed by the incredible possibilities of Snap AR, and how it can help you meet the ever-changing demands of today’s consumers.
Speakers
Head of Business, Ops & Innovation, Arcadia Creative Studio
,
Snap, Inc.
Global Director, Arcadia Creative Studio
,
Snap, Inc.