• Expand all
May 31

02:55 PM - 03:50 PM


Realistic-looking materials are essential to creating virtual worlds that are tactile and inviting. Creating believable materials for 3D objects is a complex problem with several approaches, many of which are either prohibitively difficult to master or unsuited for transmission over the web. Over the past decade, however, Physically Based Rendering (PBR) has emerged as an artist-friendly, intuitive, expressive, and robust technique for adding material attributes to 3D objects.

As part of its stewardship of the glTF standard, the file format known as the “JPEG of 3D,” The Khronos Group has created formal specification extensions for a variety of PBR materials. In this session, members of the 3D formats working group will present the latest waves of PBR extensions, explaining what they can achieve and best practices for using them to create 3D assets. They’ll also discuss how to test for model performance consistency across 3D viewers.


3D SME / Generalist , Amazon
3D in Retail Specialist , Consultant
Senior Software Engineer , Google
President , Daly Realism
May 31

04:05 PM - 04:30 PM


The metaverse is here and a paradigm shift from 2D to 3D is happening. Users are moving from content consumption in web and mobile towards content participation in 3D immersive experiences.
3D apps are exponentially more personal and behavioral. Providing users with agency to actively engage with experience. Traditional web & mobile analytics tools are insufficient with this new dimension, there are greenfield opportunities for new metrics in understanding human behavior.

In this talk Tony will discuss:

• The unique challenges and considerations of measuring and analyzing user behavior and data in immersive experiences
• The various methods and tools available for collecting and analyzing user data, including eye tracking, position, biometric sensors, and heat maps
• How to leverage insights from VR/AR content to improve and optimize your 3D apps for success


Founder & CEO , Cognitive3D
May 31

05:35 PM - 06:00 PM


Although Microsoft has substantially withdrawn from its Mixed Reality and Metaverse ambitions, the left behind a sizable catalog of community built enterprise apps and games, as well as a toolset, the MRTK, on which they were developed. In this talk, we will walk you through the steps required to port a HoloLens app built on one of the MRTK versions to other platforms such as the Magic Leap 2 and the Meta Quest Pro. We hope to demonstrate that, due to clever engineering, whole ecosystems can be moved from one platform to other newer platforms, where they can continue to evolve and thrive.


Senior XR Consultant , Project Archer
Director , Soul Solutions