According to a report by The Information, Facebook may have already signed deals for exclusive VR versions of popular games Assassin's Creed and Tom Clancy's Splinter Cell.
Meanwhile, another unconfirmed report from DigiTimes suggests that Apple has ceased developing its rumored and much-anticipated consumer AR glasses.
Finally, Samsung filed a patent for what looks like foldable augmented reality glasses, a device that automatically switches on whenever it's unfolded.
Google launches AR cockpit experience for 50th anniversary of Apollo 11 (CNET)
Virtual Super Land and phone case maker Casetify launch first AR phone case (Evening Standard)
Southwest Brings Shark Week to Passengers Via AR and In-Flight Experiences (a.list)
Google Teams with New York Times for 'Stranger Things' Google Lens Experience (NextReality)
Microsoft opens London flagship store with MR and digital enterprise retail focus (Retail Insight)
Cemtrex to Unveil AR Experiences for 7 Luxury Brands, including Cartier and Piaget (Benzinga)
Bigscreen TV Launches with 50+ Channels of Video Content (VR Scout)