11 Sep 2025
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Mike Boland
AWE Talks: Elevating Storytelling to Storyliving
AWE USA 2025
Welcome back to AWE Talks, our series that revisits the best AWE conference sessions. With AWE USA 2025 concluded, we have a fresh batch of session footage to sink our teeth into for weeks to come.
We continue the action this week with a look the art of Storyliving. This has been a career-long area of development for Lucasfilm & ILM's Vicki Dobbs Beck. What defines Storyliving? Where is it now? And where's it going next?
See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library of conference sessions on AWE’s YouTube Channel.
Speakers
Vikki Dobbs Beck, Lucasfilm & ILM
Speakers
Vikki Dobbs Beck, Lucasfilm & ILM
Key Takeaways & Analysis
– Storytelling has been a foundational element of human society since it's inception.
– Paraphrasing Ursula K. Le Guin, "Some societies use the wheel, but all have storytelling."
– One of the most prolific practitioners of storytelling of our lifetimes has been Lucasfilm.
– And that prowess has been enabled and supported by Interactive Light and Magic (ILM).
– ILM's recent history of innovation around immersive formats has been led by ILMx Lab.
– One of the foundational principles of ILMx Lab is to elevate storytelling to storyliving.
– This puts users and audiences at the center of the story, via immersive tech.
– Key elements of storyliving include design, discovery, conneciton and unfolding narrative.
– There are several ways this continues to materialize including VR and AR formats.
– These formats let users experience it at home and plunge into interactive productions
– They also offer the opportunity for extended engagement and greater narrative depth.
– There's also location-based experiences, such as Star Wars: Galaxy's Edge at Disneyland
– These experiences unlock scope, scale and tighter control of the environment.
– Altogether, the combination of these formats offers variety and range for innovation.
– We're in the beginning chapters of storyliving and the best days are ahead.
– The possibilities are extensive given depth of IP, and opporutnities for immersive spinoffs.
For more color and depth, see the full session below...
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