19 Mar 2026
|
Mike Boland
AWE Talks: LBVR Gears Up
Welcome back to AWE Talks, our series that revisits the best AWE conference sessions.
We continue the action this week with a look at winning strategies in LBVR. As the category gears up, what are the ways to optimize an LBVR program? Pico gives us hands-on insights from supplying LBVR facilities.
See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library of conference sessions on AWE’s YouTube Channel.
Speakers
Leland Hedges, PICO XR US/EMEA (ByteDance)
Key Takeaways & Analysis
– LBVR is experiencing a big rebound from its Covid-era rut, as we examined last week.
– Pico has seen this inflection first-hand, as a key supplier for LBVR programs.
– For example, in China alone, the category has seen 1000% growth in the past year.
– It's now up to 20K headsets installed, 8K daily users, and 1000 sites.
– This is just Pico's activity (and just China), so the whole LBVR market is even bigger.
– As things scale up in these ways, Pico continues to refine its LBVR programs
– Best practices involve a combination of hardware, software, and partnerships.
– On the hardware front, Pico has a range of increasingly powerful VR devices.
– On the software front, it offers LBVR providers SaaS tools and device management.
– It also offers robust support, including live agents that can help facilities troubleshoot.
– In terms of partnerships, it works with industry players to offer content & experiences.
– The result is that LBVR facilities can hit key metrics such as throughput and repeat visits.
– Some facilities are able to optimize finite spaces with several types of experiences.
– This widens the addressable market from kids to corporate to gaming & entertainment.
– To show rather than tell, Pico has several case studies and success stories to point to.
– Hero Zone has 800 locations worldwide, and activated 80 Chinese stores in just 5 months.
– Varonia Systems was able to reduce startup time by 32% and boost onboarding rate 24%.
– XR Fun was able to take the throughput crown with up to 8000 people per day in LBVR.
– These are just a few proof points and case studies, with others developing rapidly.
For more color and depth, see the full session below...
Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.
– LBVR is experiencing a big rebound from its Covid-era rut, as we examined last week.
– Pico has seen this inflection first-hand, as a key supplier for LBVR programs.
– For example, in China alone, the category has seen 1000% growth in the past year.
– It's now up to 20K headsets installed, 8K daily users, and 1000 sites.
– This is just Pico's activity (and just China), so the whole LBVR market is even bigger.
– As things scale up in these ways, Pico continues to refine its LBVR programs
– Best practices involve a combination of hardware, software, and partnerships.
– On the hardware front, Pico has a range of increasingly powerful VR devices.
– On the software front, it offers LBVR providers SaaS tools and device management.
– It also offers robust support, including live agents that can help facilities troubleshoot.
– In terms of partnerships, it works with industry players to offer content & experiences.
– The result is that LBVR facilities can hit key metrics such as throughput and repeat visits.
– Some facilities are able to optimize finite spaces with several types of experiences.
– This widens the addressable market from kids to corporate to gaming & entertainment.
– To show rather than tell, Pico has several case studies and success stories to point to.
– Hero Zone has 800 locations worldwide, and activated 80 Chinese stores in just 5 months.
– Varonia Systems was able to reduce startup time by 32% and boost onboarding rate 24%.
– XR Fun was able to take the throughput crown with up to 8000 people per day in LBVR.
– These are just a few proof points and case studies, with others developing rapidly.
For more color and depth, see the full session below...
Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.
