10 Sep 2026
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Mike Boland
AWE Talks: Enterprise XR Gets Real
AWE USA 2026
Welcome back to AWE Talks, our series that revisits the best AWE conference sessions. With AWE USA recently concluded, there's a fresh batch of stage footage to keep us occupied for weeks.
We continue the action and insights this week with a panel of experts from XR heavy hitters. The topic? What's the state of enterprise XR, and what does its next era look like?
See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library of conference sessions on AWE's YouTube Channel.
Speakers
Amir Khorram, Global Head of Enterprise, XREAL
Ben Stein, XR Developer Partnerships, Qualcomm
Sean Ginevan, Head of Global Technology Partnerships, Android Enterprise, Google
Key Takeaways & Analysis
- There's a prevalent hot take that XR is dying. But if you look closer, it’s maturing and evolving.
- This maturation is done in non-sexy ways, such as stable systems and market-validated devices.
- This is a departure from XR's previous era of dreaming big (and mostly striking out).
- This broader concept of XR's reality check is playing out in both consumer and enterprise markets.
- In the enterprise, there's a transition from previous flagships (e.g., Magic Leap) to a new generation.
- That new generation is represented by lighter-weight devices such as Xreal Aura.
- This could open up new markets and stimulate demand given sleeker form factors.
- Further propelling this new generation are stable and standardized systems such as AndroidXR.
- Among other things, AndroidXR lowers barriers for device manufacturers by handling the OS.
- It also lowers barriers for developers, especially those who already work with Android.
- Altogether, this brings much-needed stability and standardization to the enterprise XR stack.
- Amplifying all the above are AI integrations that unlock enterprise XR capabilities and use cases.
- For example, work assistance can be empowered by intelligent assistants and line-of-sight UX.
- Healthcare use cases such as AI-empowered bedside care could blossom given all these elements.
- Collectively, there's a gap, given hunger for lightweight and stable optical-seethrough AR devices.
- Next-gen devices are not only stable but supported, which alleviates concerns over end-of-life hardware.
- The latter has been a pain point for enterprise XR, given the deprication of HoloLens & Magic Leap.
- Bottom line: we're at the onset of a new era in enterprise XR, fueled by lightweight devices and AI.
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