10 Feb 2020 | Emily Friedman

Weekly Spatial: Apple AR News, Weezy Tries VR & AR-enabled Nostalgia

AR/VR Weekly

Highlights

There has been a steady stream of 'news' about the AR work going on inside Apple in the form of patent filings, leaks and rumors. This week, Apple filed to internationally trademark [AR]T, [AR]T Walk and [AR]T Lab. In addition, a new patent shows Apple's looking at recording AR/VR experiences.  

Meanwhile, the unlikely trio of Lil Wayne, Claire Danes and Lana Condor played a round of VR Pictionary in what's become a regular feature on the Tonight Show with Jimmy Fallon. 

Finally, new research suggests nostalgia is going to be a big theme in AR marketing. A new study in the Journal of Retail and Consumer Services found that nostalgia motivates consumer behavior, so prepare for some AR-enabled flashbacks from legacy brands in 2020. 

The XR Market

Masters of Pie Secures $4.7M to Further AR/VR Tools for Enterprise (Road to VR)

The DAQRI AR Patent Portfolio Offered For Sale or License (Yahoo! Finance)

VR Headset Growth on Steam Takes Its Biggest Leap Yet, Led by Rift S (Road to VR)

Brand New: Launches & More

Google opens its latest Google Glass AR headset for direct purchase (The Verge)

NexTech AR Solutions officially debuts 3D AR ad network (Proactive Investors)

Shark Reef at Mandalay Bay adding immersive VR theater (KSNV News 3)

New VR tech allows you to experience what it's like to have Alzheimer's (NY Daily News)

LYNX Reveals Standalone MR Headset with Snapdragon XR2, Eye Tracking & Novel Optics (Road to VR)

Researchers show AuraRing, a low-power 5DoF gesture ring and wristband (VentureBeat)

Samsung VR and EarthX Debut Environmentally-focused 360 Short Films (Road to VR)

Canon Unveils Enterprise-focused AR Headset 'MREAL Display MD-20' (Road to VR)

Oculus Quest Hand Tracking Now Activates Automatically (UploadVR) Oculus Browser Adds Experimental Hand Tracking Support for WebXR Apps (UploadVR)

Ubiquity6 announces Display.land Studio cloud editor for creating and modding multiplayer 3D, AR, VR experiences (Tech Trends)

USA Today uses AR to dive deeper into topical news stories (Journalism.com.uk)

Upcoming Events + discounts

WEARABLE EXPO: February 12-24, 2020 (Tokyo, Japan) 

Global Tilt Brush Art Fest and Tournament: Soon in a city near you! London 2/13, South Carolina 2/15, Seattle 2/16, Connecticut 2/19, Toronto 2/20, Ontario 2/22, NYC 2/25 + Santa Barbara, Boston, Brooklyn, Melbourne and Sydney in March/April 

VR and Healthcare Symposium '20: March 2-3 (Nashville, TN) Use code awe2020 for 30% off registration!

Virtual Medicine: March 25-26 (Los Angeles, CA) Use this link for a 20% discount!

ImmersED Summit: May 2 (Los Angeles, CA) VR/AR K-12 Education Summit fueled by Survios

AWE Asia 2020: May 9-10 (Shenzhen, China) AWE ASIA HAS BEEN PUSHED BACK! Check out the new dates.

AWE USA 2020: May 27-29 (Santa Clara, CA) EARLY BIRD tickets on sale now!

2020 Games for Change Festival: July 14-16 (New York, NY) Early Bird pricing just launched! Check out: Open call for G4C Awards submissions and VR for Change Alcove Challenge with AARP

AWE EU 2020: October 15-16 (Munich, Germany) Super Early Bird tickets are on sale!