Industry Thought Leaders from Adobe, Boeing, Bose, Facebook, Google, Mozilla, Unity & More Take The Stage To Share Important Business Insights at the 10th Annual AWE Augmented Reality/Virtual Reality Show.
AWE, the long-running, influential augmented and virtual reality event, celebrates its tenth year with three full days of curated, compelling content for anyone interested in the AR/VR space. Last year, more than 6,000 people attended the show, earning AWE Forbes’ acclaim as “the most essential AR/VR conference and expo.” This year promises to live up to the momentous occasion that is a decade of AWE!
AWE USA 2019 offers something for everyone, taking an exciting and critical look at the evolution and real-world applications of AR/VR in both the consumer market and enterprise. More than 250 speakers - representing household brands and new disruptors, leaders solving major technical challenges and bringing AR/VR to new sectors - will cover a wide range of industries including aerospace, fashion, healthcare, media, real estate, retail, and much more.
Featured sessions for 2019 include:
3 Transformative Powers of VR for Education - Monica Arés, Facebook
Rapid Prototyping for AR - Austin McCasland and Diane Wang, Google
Building a New Monetization Model for VR - Rikard Steiber, HTC Vive
Sound First, Heads Up and Hands Free John Gordon, Bose
Enabling Augmented Reality at Scale for Enterprise Technology Support - Sinem Guven, IBM Watson
Entertainment, XR + 5G - JR Dawkins, Verizon Media
The Reality of Earth and Space: Navigating the Successful Path to AR/VR Solutions - Shelley Peterson, Lockheed Martin
How Augmented Reality is Transforming Consumer Engagement (Panel) - Josephine Munis, Live Nation; Christine Koppinger, Nestle
Roadmap from the Web to Navigate the AR World - Sean White, Mozilla
Mental Models and Systems for Spatial Computing - Timoni West, Unity Technologies
3D will be normcore - Silka Miesnieks, Adobe
Challenges and Approaches on Integrating a Cutting Edge Technology in Modern Healthcare Businesses - Anton Ebert, Siemens Healthcare
Key topics being discussed this year include:
2019: Year of the Creator - A number of authoring tools aimed at equipping the next generation of creators with fast and easy tools for building AR/VR experiences without code are setting the stage for 2019 to be the Year of the Creator.
5G - The next-generation of AR/VR applications are going to require greater bandwidth and lower latency than 4G can deliver; hence why the future of immersive tech depends upon the rollout of 5G.
Ads and Marketing - AR proved itself last year by increasing sales for early adopters like Houzz; 2019 is shaping up to be another good year for mobile AR ads as well as VR marketing and consumer research campaigns.
AR Cloud - The race to build an index of the real world is on, with companies working to align digital content with the physical environment on a global scale in order to enable next-level augmented reality.
Enabling AR/VR - Thanks to advancements in enabling areas of tech like computer vision, spatial audio gesture recognition and eye tracking, AR/VR experiences are becoming more natural and immersive.
Enterprise - AR/VR are now well-established tools providing ROI at a number of Fortune 500 companies, with larger and even full-production rollouts of AR/VR solutions expected to ramp up in the next few years.
Future of Mobility - AR/VR are helping to design, assemble, service and shop for the cars of tomorrow, and may very well serve as the primary form of in-vehicle entertainment when we no longer need to pay attention to the road.
Gaming, eSports, and Location Based Entertainment - You need to experience a new reality to believe it, which is why immersive gaming, eSports and LBE signal the best way forward for AR/VR at a time when the average consumer cannot afford good immersive experiences.
Privacy & Ethics - AR/VR are raising critical issues around access, privacy, consent and harassment. At the same time, we have the opportunity to make a conscious effort in including people of all gender identities, sexual orientations, ethnicities and socioeconomic backgrounds in the future of computing.
WebXR - Web-based AR/VR content will impact immersive tech adoption and overall use by exposing the masses to augmented and virtual reality without requiring an app download.
More time to interact with speakers via extended Q&A in each session
Brand new tracks: Gaming & Entertainment, Training & Education, Sales & Marketing, and XR Enablement
Date, Location & Tickets
AWE USA 2019 is open to the public and takes place in Santa Clara, California from May 29-31, 2019. Early Bird tickets are on sale until April 1 www.awexr.com.
Press & Analysts Encouraged To Attend
Members of the press and analysts looking to attend AWE 2019 and cover the show should apply for a complimentary pass via the dedicated press & analyst portal.