AWE EU – Europe’s leading XR industry event and conference – is six weeks away. AWE events are always the perfect opportunity for AR/VR start-ups to showcase their innovative spatial computing technology and solutions, and offer those in attendance a glimpse into the bleeding-edge of what the industry’s up-and-coming companies are working on.
With the six week countdown underway, here are six reasons why start-ups should seriously be considering attending this year’s AWE EU event in Lisbon, Portugal.
AWE is the world’s largest community of virtual and augmented reality professionals and enthusiasts. Every AWE event sees creatives, developers, founders, investors, end-users, press, and more gather to share their passion for XR. Whether it is learning about the current direction of the industry, connecting and networking with other professionals, or growing a business through exhibiting on the expo floor, there is something that AWE events offer everyone and AWE EU in October will be no different.
Investors are drawn to AWE because of the start-ups that are showcasing their innovations and talent. By attending, you’ll be putting your idea or solution directly in front of those who are on the lookout for their next financial investment in the XR industry, such as investors. But also, end-users who are searching for the solution to their business problems. Your XR product may well offer the key that fits the lock for an enterprise company, but you won’t know unless you hear directly from them in person.
Several start-ups have landed investments either at an AWE event, or as a direct result of attending an AWE event and through the contacts they make there.
Some AWE success stories include:
AWE is the home of the legendary Auggie Awards ceremony – an industry recognized accolade that is proudly displayed by companies big and small. One of the most coveted Auggies handed out at AWE EU is for start-ups, with the winner receiving the title of “Start-up to Watch” for the year.
Eight finalists are selected from a pool of submissions for the Start-Up Pitch Competition, where they compete to convince our leading panel of judges that their idea is worthy of the grand prize. Not only is this a great place for start-ups to gain some pitching experience, but it is also an incredible opportunity to showcase ideas in front of a packed audience that consists of industry leaders, experts, talented attendees who may well be looking for their next XR role, and of course, investors on the lookout for the next XR unicorn.
AWE is not just an event focused on start-ups. Several of the world’s largest corporations and business have a presence at our events multiple times a year to either showcase their own XR products on the expo floor, participate in panel discussions and presentations on one of AWE’s many Agenda Tracks, or to attend and experience all that AWE’s XR events showcase on the current state of the Augmented and Virtual Reality industry.
For start-ups, not only does this mean that your company name will be on the same expo floor map or agenda listing as these big industry players, but there’s also a good chance that you’ll be brushing shoulders with executives, developers, and XR specialists from some of the world’s leading companies whilst in line for a cup of coffee, or at one of AWE’s incredible networking events. Big names that are regularly in attendance at AWE events include Epic Games, Google, HTC, Magic Leap, Meta, Microsoft, Niantic, NVIDIA, Qualcomm, Snap Inc., Unity, and many more.
AWE EU will feature some start-up pavilions this year, with a contingent from Korea in attendance that will be hosting the following start-ups: 3i, AIPARK, Extriple (MetaVu), Haegin, Marvrus, Studio W, Wide Brain, Woongjun Thinkbig, Xrisp, Zion Network. There will also be a pavilion from UK-based B2B start-up accelerator Startup Wise Guys, which will feature 10 unique startups from their incubator.
There is already so much anticipation around the start-up presence at this year’s AWE EU, from the start-ups themselves, as well as from investors and confirmed attendees who are excited to see all that will be on offer. There hasn’t been a better year for any start-ups (who for whatever reason may currently be on the fence about attending) to commit to making the trip to Lisbon in October, where you’ll certainly be able to capitalize on this excitement.
Finally, there is of course the appeal of the city of Lisbon itself, which is shaping up to become a leading European tech hub. We’ve already gone into detail in a past blog post as to why this is, but to quickly reiterate, there are several reasons why Lisbon and Portugal in general is an attractive destination for start-ups, including:
Not to mention the fact that the city is absolutely stunning, has an incredible nightlife, and is rich in culture. If these aren’t reasons enough to visit Lisbon as a start-up or founder, then we don’t know what is.
So there you have it. Six weeks until AWE EU, and six very convincing reasons why you should seriously consider attending this year’s leading European Augmented and Virtual Reality event.