30 Apr 2026
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AWE Team
Auggie Awards 2026: Public Voting is LIVE!
AWE USA 2026
XR Hall of Fame
Auggie Awards
Public voting for the 2026 Auggie Awards is officially open! After 17 years of honoring XR excellence, this year’s pool of nominees is the most mature, diverse, and technically rigorous we’ve ever seen.
The data tells a fascinating story of an industry moving past the hype and into a season of high-utility, human-centric innovation.
Cast your vote by May 14
VOTE HERE
Key Insights: What the Data Reveals
The Market Leaders: Gaming (Consumer) and Training (Enterprise) continue to hold the largest market share. These aren’t just demos anymore; they are the robust pillars of the XR economy.
The AI Explosion: The “Best Use of AI” category is surging. In 2026, AI is no longer a feature—it’s a requirement. The market now demands that every spatial product has an intelligent “engine room” behind it.
LBE is Soaring: With 28 entries, Location-Based Entertainment is seeing its highest numbers ever, marking it as one of the fastest-growing sectors in VR.
The AR Hardware Shift: Intriguingly, the “Headworn” category is almost exclusively AR glasses this year. This represents a massive pivot from previous years dominated by VR headsets, as the industry chases the dream of “always-on” smart glasses.
XR for Good: “Best Societal Impact” hit its highest nomination count yet. The Auggies have become the definitive home for work that uses spatial tech to solve real-world human problems.
The Creator Economy: We are seeing a record number of Content Creators. Thanks to initiatives like our Gaming Hub, AWE is now a primary destination for the talent that bridges game studios and industrial applications.
Gartner’s “Productivity Plateau”: “Best Campaign” used to be the most crowded category during the “hype” years. The smaller number of entries today suggests that XR marketing has matured—it’s less about “wow” and more about effective, productive results.
New Frontiers: Reality Capture makes an impressive debut with a high-quality lineup, while our Most Ethical Product category is finding its footing, highlighting pioneers who put user agency and privacy first.
This is a market that has grown up. We are no longer looking at “what might be,” but “what is” changing the world right now.
Cast your vote and help us decide who takes home the Auggie in Long Beach!
I, Spatial.
The 2026 Nominations by the Numbers
| Category | Entries |
|---|---|
| Best Game or Toy | 33 |
| Best Education & Training Solution | 29 |
| Best Location-Based Entertainment | 28 |
| Best Societal Impact | 25 |
| Best Use of AI | 22 |
| Best Art or Film | 21 |
| Best Indie Creator(s) | 21 |
| Best Content Creator(s) | 20 |
| Best Developer Tool | 18 |
| Best Consumer App | 16 |
| Best Healthcare & Wellness Solution | 16 |
| Best Enterprise Solution | 14 |
| Best Content Creation Tool | 12 |
| Best Reality Capture | 11 |
| Best Headworn Device | 10 |
| Best Campaign | 10 |
| Best Interaction Product | 8 |
| Most Ethical Product | 6 |
