When Samsung unveiled the Galaxy XR, its next-generation headset, where three giants, Samsung, Qualcomm, and Google, combined forces to build a new XR ecosystem, where hardware, software, connectivity, and content align to make extended reality accessible and intelligent. This launch wasn’t just a hardware debut but the next stage in the maturing, mainstream XR market. With accessible, powerful devices now in hand, the focus shifts to what gives them meaning: the immersive content and experiences that bring technology to life. Auggie Award-winning 2025 case AI Powered XR Intubation Simulation was featured on stage at the Galaxy Event 2025 as the first case made on Android XR in Healthcare.
AI-Powered XR Intubation Simulation is a complex airway management system created in collaboration with Medtronic and Professor Dr Patrick Schoettker, Head of Anesthesiology at Lausanne University Hospital (CHUV). The project represents the powerful potential of XR and AI combined on a mission, demonstrating how AI-powered immersive simulation is already enhancing healthcare training by turning critical procedures practice into safe, repeatable, and data-driven learning experiences.
AI-Powered XR Intubation Simulation: From Challenge to Measurable Impact
In medicine, access to consistent, high-quality training can determine life or death outcomes. Yet traditional medical education often faces practical barriers. Learning complex procedures such as airway management or video laryngoscopy requires close supervision, repeated observation, and physical resources. This means only a limited number of students can practice under realistic conditions, and performance can vary widely.
The AI-Powered XR Intubation Simulation was designed to address exactly this challenge. It transforms how clinicians acquire and refine essential skills by combining immersive realism with data-driven intelligence. The simulation offers a safe, repeatable environment where medical professionals can practise intubation as many times as needed, analyse every move, and receive immediate adaptive feedback.
How Does AI-Powered XR Intubation Simulation Work?
Within the simulation, clinicians step into a fully rendered three-dimensional operating room that mirrors real hospital conditions. Using precise hand tracking and haptic feedback, they handle medical instruments, navigate patient anatomy, and perform each stage of intubation while guided by an intelligent AI mentor. The system evaluates motion accuracy, timing, and decision sequences, adjusting the level of difficulty as the learner progresses.
“Traditionally, we learned intubation through mannequins, limited clinical exposure, and supervised repetition,” explains Professor Dr Patrick Schoettker. “Today, extended reality allows clinicians to navigate varied anatomies, practise with accuracy, and train safely before entering the operating room. For educators, it brings measurable progress. For learners, it brings safety and confidence.”
Watch the AI Powered XR Intubation Simulation Presentation
Inside the Galaxy Event: Where Ecosystems Align
Samsung, Google, and Qualcomm came together to announce a shared commitment to an open and scalable XR ecosystem. Their collaboration unites devices, software, and connectivity around a single vision: making immersive technology accessible and intelligent for both enterprise and everyday use.
The event marked a new chapter for the industry. It was not about competition but about alignment and collaboration. Each company brought a critical layer of the future ecosystem. Samsung introduced the device and its design philosophy of accessibility and comfort. Qualcomm provided the processing power and performance through the Snapdragon XR platform. Google contributed to the Android XR foundation, ensuring openness and compatibility across the entire spectrum of devices and applications.
This alignment creates the infrastructure that content creators and innovators have been waiting for. For companies like Lucid Reality Labs, it opens a direct path to deliver high-value immersive solutions to global audiences without technical or logistical barriers.
AI-Powered XR Intubation Simulation Presentation at the Galaxy Event
On stage, the AI-Powered XR Intubation Simulation demonstrated that XR has reached enterprise readiness. The case proved that enterprise grade XR projects are now capable of delivering measurable value when supported by robust hardware, advanced operating systems, and AI powered intelligence that analyses, guides, and adapts in real time. It was a clear statement of how purposeful content defines the meaning of technology.
“We are privileged to partner with Samsung, Qualcomm, and Google in shaping an XR ecosystem where technology and purpose align,” says Alex Dzyuba, Founder and CEO of Lucid Reality Labs. “Together we are turning immersive innovation into measurable value for enterprise.”
What This Moment Means for the XR Industry
For the AWE community, creators, strategists, and enterprise leaders, this moment marks a substantial XR technology milestone. It represents the maturity of XR as a unified ecosystem, where devices, software, and intelligence converge to deliver enterprise-ready XR solutions that solve real problems and drive measurable business and human impact.
Create value now. The infrastructure is ready, and the opportunity lies in building impactful, intelligent XR experiences that bring tangible results. The task for our community is to create value through meaningful content and purposeful design that advance industries and people alike.
Solve real problems. The AI-Powered XR Intubation Simulation showcases that XR and AI together can address complex, real-world challenges. From training clinicians to improving safety and precision, this new generation of XR experiences demonstrates how immersive technology delivers measurable results when purpose guides innovation.
Think enterprise first. The enterprise sector continues to set the highest standards for scalability, data integrity, and performance. Enterprise-ready XR solutions are becoming the new benchmark, and their success will shape the next phase of innovation that can eventually extend toward consumer adoption and everyday usability.
Collaborate across the stack. The most impactful innovations emerge when hardware makers, platform providers, and content developers align from the start. This ecosystem collaboration transforms XR from an isolated approach into intelligent, interconnected systems that scale across industries.
Design for intelligence. XR is a spatial display for AI that turns immersive experiences into dynamic environments that analyse, guide, and learn in real time. Intelligent XR creates sustainable value, supporting both operational excellence and continuous human growth.
Together, these principles define the future of immersive technology. The next generation of XR leaders will be those who treat AI, hardware, and purpose-driven content as one ecosystem — where innovation serves measurable enterprise outcomes and creates lasting human impact.
Looking Ahead: A Connected Future
As the industry enters this new phase, collaboration will continue to be the key driver of growth. Hardware and software are now ready, and the next breakthroughs will come from the intelligent content that unites them. When AI and XR work together, they form a platform capable of serving the full cycle of human experience: learning, creating, operating, and reflecting.
In the coming years, we will see immersive systems integrated into daily workflows, from hospitals and classrooms to factories and studios. These environments will not just display information but understand and respond to it, turning data into insight and practice into mastery.
Lucid Reality Labs continues to invest in this vision, building partnerships that connect creativity with real-world application. Each collaboration with technology leaders and subject matter experts brings the company closer to its mission: to transform how people and organisations learn, adapt, and excel through immersive intelligence.
About Lucid Reality Labs
Lucid Reality Labs is an industry-leading XR software developer of enterprise-grade applications powered by AI, and digital twin technologies. Through collaborations with global innovators and subject matter experts, the company designs intelligent systems that enhance training, improve operations, and strengthen performance across healthcare, manufacturing, and education. By focusing on usability, scalability, and measurable outcomes, Lucid Reality Labs delivers immersive solutions that not only meet but exceed the expectations of modern enterprises.
