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Enhancing Memorability and Engagement: The Power of 3D & Augmented Reality for Display ADV

Oct 25

13:00 - 13:25

Description

Throughout this speech, we will delve into the transformative power of 3D & Augmented Reality for Display ADV and how it serves as a solution for brands and media agencies in defeating all their day-to-day challenges. We will address the main advertisers headaches, such as banner blindness and the lack of differentiation, and explore how immersive rich media can effectively overcome them.

Our discussion will focus on the significant benefits that they bring to the table, particularly in terms of enhancing brand recall, brand lift, and engagement. By creating interactive and engaging experiences, 3D & Augmented Reality captivates audiences and stands out amidst the sea of traditional advertising formats.

We will analyze compelling case studies to showcase the effectiveness of immersive rich media in driving memorable brand experiences. Additionally, we will explore the underlying principles and best practices in order to implement these campaigns, ensuring maximum impact and desired outcomes.

Join us as we uncover the potential for 3D & Augmented Reality for Display ADV, how it reshapes the advertising landscape, and the strategies that brands and media agencies can employ to leverage its capabilities.

Speakers

CEO , Aryel

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Immersive Experiences: Learn how AR is transforming brick-and-mortar stores into immersive, interactive landscapes.
Consumer Engagement: Uncover the psychology behind AR's power to drive unprecedented consumer engagement and loyalty.
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Who Should Attend?

This talk is a must-attend for retail executives looking for groundbreaking strategies AR enthusiasts curious about real-world applications marketers aiming to disrupt the traditional retail landscape consumers interested in the future of luxury shopping.

Don't Miss Out!
Walk away not just with knowledge, but with a vision for the future. Discover the untapped potential of AR in luxury retail, gain actionable insights, and get inspired to be a part of this exciting transformation.

Speakers

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11:05 - 11:30

Description

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Dive deep into the heart of interactive displays created to make people smile, games designed to help children overcome fear, a multisensory journey through the history of light, VR experiences that strengthen couples' bonds, and more. Learn how each project, despite its unique challenges, successfully elevated the customer's experience, helping them have an unforgettable shopping experience while enabling them to acquire new knowledge and skills that enrich their daily lives.

These installations aren't just showcases of XR and AI; they're visions of a future where the essence of a brand goes beyond the product, establishing a stronger emotional connection with customers. Whether you're an XR professional seeking inspiration, or an end consumer curious about implementing XR in your business, this talk will broaden your perspective on the potential of integrating XR into the retail sector.

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Speakers

Co-founder & CCO , vrisch / XRVienna
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13:30 - 13:55

Description

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Description

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CEO & Founder , MAD Global and Future+
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Founder, Music and Mulit-Media artist, Futurist , VNCCII