Lance Loesberg’s career provides a rare throughline from the first public VR arcades to the sophisticated enterprise systems of today. Beginning in the early 1990s with Virtuality Group, Loesberg helped deploy some of the world's first commercial VR pods, introducing the public to immersive technology at scale.

He later became a defining architect of spherical media, producing the world’s first commercial 360° video application in 1999. His early innovations established the technical vocabulary for the medium, including the first 360° mobile marketing experiences, the integration of motion graphics and branching logic within spherical video, and early HD immersive live-streaming workflows.

As the founder of BigLook360, Loesberg has spent over 25 years transitioning XR from a novelty into a scalable tool for training, safety, and marketing. His technical portfolio includes a patent for spherical video in athletic training and the development of an integrated platform designed to unify VR, AR, and MR into a single, cohesive framework. Today, Loesberg is applying this expertise to the healthcare sector, developing functional, outcome-driven systems for clinical visualization and patient rehabilitation.