Agenda

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May 29

04:30 PM - 05:00 PM

Description

An exploration of various strategies to implement XR technologies into the music festival experience and drive fan engagement.

Speakers

Coachella Digital Innovation Manager , Goldenvoice
May 29

04:30 PM - 05:00 PM

Description

The launch of a new XR platform often creates a great deal of excitement among institutional users and developers alike. After all, products such as Oculus, HoloLens and Magic Leap help us significantly improve the way we tell stories, train employees and address persistent maintenance challenges. However, for developers, each product launch presents its own unique challenges. The team has to familiarize itself with a new SDK, a new device and often a completely different way of structuring content. In this session, Rodrick Lekey and Hans Wernke, of Inhance Digital, an LA-based interactive marketing agency with 21+ years of experience, will share the first-hand perspective of such a team of developers. What did we learn? What challenges did we experience? What would we do differently the next time around?

Speakers

VP, Business Development , Inhance Digital
Technical Director AR/VR , Inhance Digital
May 29

04:30 PM - 05:00 PM

Description

Creative Microsystem was among the first near-eye optics companies to successfully demonstrate a laser-to-waveguide hybrid display, of the kind most recently made known by HoloLens 2 (not affiliated). Bill Parker first saw fame when he invented the Plasma Lamp while at MIT. Today he wants to speak to AWE about an Artificial Intelligence interface for Augmented Reality applications.

Speakers

Co-Founder & CEO , Creative Microsystems
May 29

04:30 PM - 05:15 PM

Description

XR allows for almost unlimited technological creativity, but ultimately we need to have monetization solutions. This panel focuses on ways companies have used immersive technologies to drive revenue with a strong focus on advertising solutions.

Speakers

Immersive Strategist , Intel
CEO , Admix
Founder, CMO , cloudHQ
CEO / Founder , Viewz Marketing
CEO , Northsouth Studios
Chief Operating Officer , OmniVirt
May 29

04:30 PM - 05:30 PM

Description

An exploratory session speaking to entertainment industry veterans and new indie gaming startups.

Speakers

President, Feature Post Production , Twentieth Century Fox Studios
SVP Immersive Media, Head of The Technicolor Experience Center , Technicolor
President , Billboard/The Hollywood Reporter
Head of Studio , Kite & Lightning
Executive Producer, Experiences , Oculus
May 29

05:00 PM - 05:30 PM

Description

This session will explore how blockchain technologies will come into play in AR and VR multiverses, including possible future scenarios, identifying needs and requirements, and calls-to-action for the technology community.

Speakers

Head of Studio , Heavy
May 29

05:00 PM - 05:30 PM

Description

This rapidly emerging technology has enabled capabilities with unbelievable returns. We will share the scoop on the latest activities and the numbers we are seeing, and we will also share a few thoughts on "adventures" to avoid.

Speakers

Emerging Technologies Lead/Principal Investigator for Augmented Reality , Lockheed Martin Space
May 29

05:00 PM - 06:00 PM

Description

In this session, Patrick will give a quick overview of the AR Cloud landscape, describing the capabilities an "AR Cloud SDK” unlocks for the developer, and then lead a discussion with some of the major players in the AR Cloud space. He will give each panelist an opportunity to provide their take on various aspects of the AR Cloud, and describe what differentiates their solution. The wide-ranging discussion will touch on the technical underpinnings, key use cases, and privacy implications of the AR Cloud.

Speakers

CEO , 6D.ai
Chief Technology Officer , Sturfee
VP Business Development , Resonai
CEO , YOUAR
Founder and Chief Developer , Patched Reality Inc.
May 29

05:00 PM - 06:00 PM

Description

In this talk, we will discuss how Rokid creates a seamless AR experience from two aspects: ergonomic design(hardware) and systematic UI/UX design(software). The presentation will also share the insights of the entire product development cycle of Rokid Glass: from crafting product appearance with strict constraints, deploying user interfaces on a new and unique AR device, to the case studies and progressive design of real implementations. The talk offers a glimpse of the future AR design methodology by demonstrating the superpower enabled by design thinking. Rokid Glass is an AI-enabled, all-in-one AR glasses already in mass production, with seamless user experience which widely adopted by the industry.

Speakers

Chief Designer , Rokid
Prototyper(AR/MR) , Rokid
Senior UX Designer , Rokid
UX Researcher/Designer , Rokid
May 29

05:00 PM - 06:00 PM

Description

Virtual Reality may be a media and funding star in 2019, but the seeds of today's VR revolution were planted by the early pioneers who took the world by storm in the mid '90's. How did we create compelling VR experiences on PCs whose graphics and CPU capabilities throttled the dreams of these early visionaries? How did they create markets, sell products when the bell curve of available platforms ranged from low end PCs to high-end supercomputers? What mistakes were made, how can today's designers and developers learn from our experience and avoid making costly errors that can derail companies and careers? The "original gangstas" of VR will answer all, and share their accumulated wisdom with AWE attendees for the first time.

Speakers

Director AR/VR , Futurewei Technologies, Inc.
Founder , RealityPrime
Chief Analyst , Greenlight
Principal Engineer, Alexa Voice Services , Amazon
Principal , Horizon Communications
Board Member , Virtual World Society
Head of AR/VR Ad Innovation , Unity Technologies
May 29

05:15 PM - 06:00 PM

Description

Although most Augmented and Virtual Reality news is focused on mobile and glasses form factors, XR can be so much more. There are technologies that extend reality such as holograms, projection mapping, sound, AI, and IoT, that go beyond the traditional definition of XR. This panel will discuss the consumer possibilities of these engaging form factors.

Speakers

Managing Director , We Are Phase2
CEO, Co-Founder , VNTANA
CEO , Looking Glass Factory
CEO , Lightform
CoFounder & Creative Dir , Soma Innovation Lab
FOUNDER / CEO , MRSV
May 29

05:30 PM - 06:00 PM

Description

National Geographic Night Sky Odyssey is one of the most unique and compelling examples of leveraging AR in the entertainment and education space. Guests are provided with a take-home AR headset by Aryzon, and using their own smart phones are presented with a immersive tour of the dark sky. Using the phones GPS, compass and accelerometer, the specially designed version of Escapist Games Star Chart overlays high definition renderings of the original 17th century illustrations of the 88 constellations. Names of the stars and planets as well as the illustrations are perfectly superimposed over the actual night sky, bringing to life, like never before the heavens above us. Learn how this exciting new example of AR has enthralled audiences in its first year of sold out shows, and is enabling locations around the world to offer this revolutionary technology to excite and engage visitors of all ages.

Speakers

President and Concept Creator , National Geographic Night Sky Odyssey
May 29

05:30 PM - 06:00 PM

Description

Spatial was founded by two TED Fellows to transform how people across the world work together . It was recently featured in two keynotes by Satya Nadella, CEO of Microsoft. This talk will explain how Spatial grew out of its founders' previous startup (sold to Google) and work at the MIT Media Lab, into a solution that Forbes describes as "extraordinary" and "disruptive." It will focus on the underlying design principles behind Spatial, the features of the current solution, and our vision of the near future of AR collaboration.

Speakers

VP, Business Development & Strategy , Spatial
Co-Founder & Chief Product Officer , Spatial
May 29

05:30 PM - 06:00 PM

Description

A decade ago, advancements in hardware technology drove innovations in network infrastructure -- and we've collectively been reaping the benefits ever since. But this symbiosis of high-speed wireless connectivity and device capabilities is about to be upended by the arrival of 5G. The advanced network platform is poised to enable a hardware revolution, and this has significant (some might say "huge") implications for creators and technologists. The fact is: 5G is here, and innovators are skating to where the puck is going to be. Learn how you can meet them there and be ready when this new technology presents new opportunities for the augmented reality industry. (Spoiler: that time is now.)

Speakers

Sr Manager , Verizon 5G Labs
May 29

06:00 PM - 09:00 PM

Description

Please join us for a pool party from 6:00 – 9:00pm at the Hyatt Regency Santa Clara Terra Courtyard (pool), located just outside of the Hyatt Regency hotel lobby. Wind down after a busy first day, purchase a drink at one of the cash bars, and enjoy light snacks – Sponsored by Bosch The Hyatt Regency Santa Clara is connected to the Santa Clara Convention Center, at 5101 Great America Pkwy, Santa Clara, CA 95054.