In the near future, the demand for AR experiences will accelerate and more creators will want to take part of this next generation of digital content. From their perspective, the tools to develop these experiences are still nascent, and the way we build them will shape the way we design for this new medium. How do we identify the needs and technical constraints of a creation process that is still emerging? Creating AR experiences requires a series of paradigm shifts and new approaches. Part of Adobe’s mission is to support the design of the future, and Project Aero is focused on enabling creative professionals to design AR experiences, with interactivity at its core. Beyond a new medium, AR has also the potential to transform more traditional forms of art, such as animation, making it much more accessible to a less technical audience. Adobe’s Head of AR Stefano Corazza will be sharing his journey and learnings in building Project Aero, and how his team is striving to make the medium more accessible.
Two pioneers of immersive computing in a conversation about the past, present, and future of the 3D web. Join Mozilla's Dr. Sean White and Unity Technologies’ Tony Parisi as they explore the new roadmap.
AR has shown great promise to date but what is holding it back from mass adoption? Holography has long been considered the ultimate display technology. The science fiction ideal of engineering and manipulating light to produce 3D projections appealed to the imagination of millions through franchises such as Star Wars or Star Trek. While physically possible, the tremendous computing requirements to create full-depth holographic display made it unreachable for commercial applications. Until now. We will look at the solutions required for the mass adoption of AR/MR - holographic display and associated technical advances that make holography a commercially viable solution. We will show why and how holography solves for a crucial problem of today’s AR/VR/MR - the lack of depth perception, which results in the vergence-accommodation conflict and simulation sickness (eye-fatigue and nausea). We will discuss how holographic display overcomes these issues and - most importantly - paves the way for immersive 3D without the near-eye display, expanding the horizon of AR/MR today beyond headsets and smart glasses.
Mixed reality devices have been inconvenient, expensive, and difficult to develop for. As the winner of “best startup” at CES 2019 for unveiling the super lightweight MR glasses, nreal light is now ready to run on your daily mobile device, accommodating not only MR apps but all your android ones as well. Chi Xu, CEO of nreal, will cover milestones for nreal light, while also answering the questions around its pricing, availability and product updates. With nreal, consumer MR has never been closer.
New Equipment Digest recently featured a young manufacturing worker wearing a RealWear HMT-1 headset on its cover posing the question: “Is this manufacturing’s iPhone moment?” RealWear’s HMT-1 was called the “crowning achievement.” But why? This essential AWE keynote by RealWear’s Co-Founder, President and Chief Product Officer Sanjay Jhawar cuts through the noise and lays out how RealWear has emerged as the unexpected speaker of truth for augmented reality in the harshest environments. Two years later from its inception, RealWear is now the most deployed industrial wearable device globally. In this talk, Jhawar will reveal how customers have crossed the chasm enabling thousands of enterprise companies to break free from “pilot purgatory” to achieve successful global deployment, empowering all workers to increase productivity and safety. Jhawar will go deeper than ever sharing new case studies in oil and gas, utilities, automotive, and manufacturing industries to move the industry forward together.
Over the last three years, we've seen AR mature from being a platform for gimmicky marketing ploys to being on the verge of becoming a high-impact technology that is poised to change the way entire verticals operate. Enterprise-grade applications are poised to remake functions like customer experience, training, and compliance. Before we get there, there's still a bit more work to do on UI/UX, hardware and the underlying "picks and shovels" dev tools. Matt Miesnieks and Niko Bonatsos talk candidly about how technical advances in the next 12 to 18 months will shape both real monetization of emerging AR tech and renewed interest in investment in the space.
This talk will be an overview of the different components needed to build the future of spatial computing. First, we'll will dig into how computers perceive the world, and current state of sensor-based tech. Then she'll dive into which event types are most useful or specific for AR. Spatial computing requires a reassessment of how humans interact with computers, so this lecture will cover inputs and modalities, from button presses to facial sentiment analysis. Finally, we'll close with how to get to the future, both with developer tools, and an overview of the current state of hardware in 2019.
Across the country thousands of VR Arcades are popping up, from bespoke VR Entertainment Centers to Mom and Pop Arcades. How do you enter this exciting new Market, and what opportunities exist today? Is now the time to open a VR Entertainment Center or content development studio? Who should attend? 1.) Entrepreneurs and Investors considering entering the Location Based VR Space 2.) Content Studios considering product development for Location Based Entertainment 3.) Event planners and Experience Operators considering operating VR Experiences at Events 4.) Venues considering hosting VR Events We will address The (5) User Roles of Location Based VR UX, and how they work together - The Guest - The Event Agent - The Experience Operator - The Venue - The Product Developer Tools for operating a great VR event - Consumer grade vs Professional Event Grade Gear - Things you didn't realize you need, from hygiene to tripods - Event agent tools to grow and manage a guest list - Sample Event Budget for a profitable Mom & Pop Arcade VR UX Product Design for Location Based Entertainment - Professionally Operated Product vs Consumer - Sports Ladders vs a Park Rides, retention or throughput - Guest Media Take Aways - VR Content for the Instagram Legal and Budget Considerations - Balancing the Budget, who pays who - Product Marketing Events and Loss Leaders - Hiring the skill sets needed for the best Agents and Operators - Why you must have an event waiver, stories from the trenches
My proposal is to discuss WiFi VR / Edge VR / 5G VR. I will walk through Radeon Relive VR, which is AMD’s driver-level solution for connecting high-performance PCs, Workstations or Servers directly to the new generation of AIO VR Headsets. This presentation will address the market opportunities for this solution including ‘Edge VR’ for XR business (w/ 5G hub).
Experienced XR Attorney Michael Leventhal takes you through the business and legal process of moving from an idea to a business investors will fund.
With intelligent transformation on the rise, traditional and emerging technologies in a business are no longer two separate things – they are all interconnected to a larger IT infrastructure as an extension of one another. Vice President of Strategy and Emerging Business for Lenovo’s Intelligent Devices Group, Jon Pershke will discuss the commercial possibilities of doing ‘Smarter Business’ and the importance of exploring new opportunities that emerging technologies like AR/VR can bring companies - to better design, manufacture, operate and maintain their products or to train their people. Jon will be joined by a special guest and partner who will unpack how AR has created significant ROI for their business and people.
Technology experts will highlight the impacts of AR/VR/AI/ML to industry, observations to the future, and the role of IEEE in this space.
BREAK – Grab a cup of coffee, tea, or decaffeinated coffee sponsored by Deloitte in the Mission City Ballroom (Foyer) and Visit the AWE XR expo hall to interact with the latest and greatest in the industry. Note: Sponsored coffee break is for full conference pass holders. For Expo Pass holders, food and beverages are available for purchase at the following food stands located within the Santa Clara Convention Center: Pete’s Coffee Cart, Great America Lobby Food Court, Concession Stand C (located inside the exhibit hall) and Concession Stand A (located inside the exhibit hall).
"How can I own the AR 'air rights' around my physical property?" This may be the most commonly asked legal question around AR content. It is gaining new momentum and importance today, as location-based AR finally turns a profit, and as the quest for the Open AR Cloud takes shape. Finding the answers requires crossing the boundaries of multiple legal disciplines and practical concerns, and will not always be easy. This session will equip you to understand the legal risks and give you strategies to protect the integrity of both physical space and digital expression.
Whether small toys or large building facades, object recognition and tracking allow developers to interact with real-world elements by layering AR content through a mobile device or smart glasses. In this session, Wikitude CTO Philipp Nagele will explore: - how AR experiences can benefit from working with recognizable objects - what steps are required to integrate your 3D objects into an AR experience - technical challenges to solve for a stable working object tracking in real-time - the differences between smartphone-based AR and smart glasses AR
There are many tasks that require collaboration, with participants that are co-located, remote, or mixed. I will present ongoing research at Columbia University that explores how AR and VR can improve communication between collaborating users, increasing how effectively they work together. Domains that I will address range from maintenance and assembly, to rehabilitation, to urban visualization, and also demonstrate the complementary advantages of different kinds of AR and VR displays.
ABB and RE’FLEKT will discuss what it takes to introduce AR into your organization’s product lifecycle. We will talk you through our joint AR story and reveal how AR solutions are already improving a range of workflows from support to maintenance and training Let this industry example enlighten you on how to build your own business AR apps out of everything you already have within your company. The challenges for improving repair and maintenance scenarios in industry are clear: Increase first-time fix rates, minimize the risk of choice for the technician, optimize the use of existing content, and much more. However, technical solutions that can help the company achieve these remain scarce. Outdated business technology (phone, fax, user manuals etc.) and innovations designed for consumer markets (Skype, Facetime, Slack etc.) simply don't fulfil the need for an easy-to-use support tool for industrial environments and scenarios. Content automation and remote collaboration have empowered ABB to pursue their vision of defining the future workplace.. This is where AR and MR have emerged as a practical, deployable solution for visualization, interaction and guidance in remote support scenarios. RE’FLEKT are experts in creating augmented enterprise ecosystems fueled by AR content through simply using internal data and knowledge that’s already available. This approach has helped ABB to aim for bringing significant improvements to the areas of Remote Assistance, Guided Instructions, Error Diagnostics and Mobile Integrated Procedures.
CEO panel of companies thriving in AR/VR in 2019, either through generating significant revenue (in their core business or adjacent sectors), and/or from cleverly cockroaching it to manage burn rate. Moderated by Isabelle Hierholtz, User Strategy Director, Digi-Capital.
Ellen DeGeneres, America's most loved comedian and popular TV host, entered the augmented reality era with the "Game of Games" show. Over 900,000 app users get to tune in and play along with Ellen with AR by unlocking prizes that jump from the TV screen into viewers' phones. The app has hit 741,614 AR gift box markers scanned from NBC broadcasts of Game of Games, during the weekly Play Along Live game. At AWE, HitPoint Studios gives an insight into the creative and technical process of building the "Game of Games" Game app and how to connect traditional TV shows with AR technology.