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Augmented Reality Commerce: Beyond Virtual Try-Ons

Description

Many brands have embraced Augmented Reality advertising on platforms such as Facebook, Instagram and Snapchat for the power it gives audiences to try their products on virtually. But AR commerce is about so much more than the virtual try-on. When done right, AR can serve the entire marketing funnel, from fun, compelling experiences that redefine how consumers engage with brands to viral advocacy campaigns that extend an advertiser’s reach and boost their brand awareness. In this talk, Camera IQ co-founder Allison Ferenci will discuss the secrets for creating AR experiences that impact the entire decision-making funnel.

Speakers

CEO & Co-Founder , Camera IQ

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Description

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Description

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Speakers

Head of Immersive Technologies , P&G

Description

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Speakers

CEO, Co-Founder , VNTANA
Senior Director of Marketing , Together Labs
Head of Brands and Advertisers Solutions , Epic Games - Unreal Engine
CEO , Bitski
Principal , Scale Strategies

Description

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Speakers

Partner & CoFounder , Groove Jones
Immersive Technology Manager, ATRL , Toyota
Manager, Export Administration , Toyota