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The Coming Experience Wars: How Brands Can Survive and Thrive in the Future of XR

Description

Immersive experiences are about to become the new frontier of marketing, providing customers with more control over their experience and the ability to invite in and experience brands they love. With the looming fight for attention, brands need to understand the opportunities and threats: how to be discovered, how to be "invited in" as trusted partners in XR , and how to stay involved when consumers navigate their world with Augmented Reality as the information and experience layer. With new ways to access XR experiences, this panel will explore how consumers will use XR to engage with brands in a variety of ways - including potentially excluding them completely - and how brands should be approaching how to set themselves up for success in the near future.

Speakers

Business / Emerging Tech Strategy Consultant , Consultant
Podcast Host & DC Chapter VP , VR/AR Association
Head of Innovation , Publicis Media
AR Marketing Professor , Brock University

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Description

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Description

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Speakers

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Description

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Speakers

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CEO, Co-Founder , VNTANA
CMO , MVP Interactive
CEO , Bitski
Head of Brands , Epic Games - Unreal Engine

Description

Toyota challenged all team members to “Start Your Impossible” - a call to re-imagine Toyota for the next hundred years, embracing technology, collaborating across the organization, challenging the status quo, and taking risks.
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Speakers

Manager Immersive Tech , Toyota
Co-Founder , Groove Jones
Manager, Export Administration , Toyota