10:00 AM - 10:55 AM
Sophia Moshasha | VR/AR Association
Nonny De la Peña | Emblematic Group
Joachim Scholz | Brock University
Immersive experiences are about to become the new frontier of marketing, providing customers with more control over their experience and the ability to invite in and experience brands they love. With the looming fight for attention, brands need to understand the opportunities and threats: how to be discovered, how to be "invited in" as trusted partners in XR , and how to stay involved when consumers navigate their world with Augmented Reality as the information and experience layer. With new ways to access XR experiences, this panel will explore how consumers will use XR to engage with brands in a variety of ways - including potentially excluding them completely - and how brands should be approaching how to set themselves up for success in the near future.
11:00 AM - 11:25 AM
Many brands have embraced Augmented Reality advertising on platforms such as Facebook, Instagram and Snapchat for the power it gives audiences to try their products on virtually. But AR commerce is about so much more than the virtual try-on. When done right, AR can serve the entire marketing funnel, from fun, compelling experiences that redefine how consumers engage with brands to viral advocacy campaigns that extend an advertiser’s reach and boost their brand awareness. In this talk, Camera IQ co-founder Allison Ferenci will discuss the secrets for creating AR experiences that impact the entire decision-making funnel.
11:50 AM - 12:15 PM
Automotive manufacturers are leading the way in leveraging XR technology in retail to showcase their band and their vehicles. BMW, Audi and Porsche are no exception to this. In doing so, are realising significant return on investment and demonstrating a strong business case for using the technology.
In this talk, Richard Armstrong, an XR strategist and Enterprise Architect who has worked in the automotive retail industry, will show how these leading brands and their retail partners use XR to help customers choose and customise the right vehicle, enhance the customer journey while realising increased profit margins and business operational efficiencies:
12:20 PM - 12:45 PM
P&G Virtual LifeLab is a multiplayer immersive experience that has been created and launch for CES in 2021 to showcase P&G’s Brand and Citizenship stories. P&G Virtual LifeLab has been awarded 2nd best experience at CES and has been since evolved to support external and internal events. The innovative platform allows P&G to re-imagine their interaction with consumers, media, customers - always putting the visitor at the center of the experience. In this session you will learn about what it takes to balance creative, scale and impact by doing a deep dive into design, organization and platform choices. P&G is leaning forward using immersive technologies with upcoming initiatives @ CES 2022 and beyond.
02:15 PM - 03:10 PM
3D has drastically increased revenue for the fashion industry. 3D eCommerce has proven to increase conversion rate by 94% and increase cart size by 61%, but that is just the beginning. Once fashion brands have 3D assets they can be sold as NFTs, placed in games for users to dress their avatars and so much more. How should brands be thinking about their 3D strategy? What works well in the Metaverse and what doesn't? Join 3D experts from VNTANA, Together Labs and Epic Games who have worked with freelancers to Fortune 1000 brands to create successful 3D fashion experiences across eCommerce to the metaverse and beyond.
03:35 PM - 04:00 PM
Toyota challenged all team members to “Start Your Impossible” - a call to re-imagine Toyota for the next hundred years, embracing technology, collaborating across the organization, challenging the status quo, and taking risks.
Accepting the challenge, three team members decided to address the Accessory Sales process, historically ranked among the lowest levels of satisfaction in the industry-wide automotive purchase process. The goal was not only to prove that AR could interact with a physical vehicle, but to demonstrate AR as a viable sales tool. The results were better than expected: Customers benefitted by having unlimited accessory catalog access via a “virtual try-on”; Dealerships benefitted from both an increase in sales and a decrease in operating costs by not having to maintain a large accessory inventory; and Toyota Motor North America (TMNA) benefitted by collecting data on accessory trends. The collaborative team presenting: David Kleiner – TMNA’s Applied Technology & Research Lab (ATRL), Jazmieka Smith – Toyota Logistics Services (TLS), and Dan Ferguson – Groove Jones.