Ioana is the Head of Immersive Technologies for Procter&Gamble. She has worked in the industry for more than 7 years, driving corporate executions using immersive technologies. She is currently working with P&G brands to re-shape brand narratives and citizenship stories using this new technologies capabilities. She is also a professional award-winning film maker, she is producing VR experiences. Ioana co-founded Women in Immersive Technologies, an NGO supporting women creative and technologist in this space. She runs her VR film festival (FAFF) in Los Angeles every year, jury member of several festivals and supporting startups.