Rudy is Head of Global Business at Zepeto, a global avatar platform with +200M users. Prior to Zepeto, Rudy co-founded VREX Lab, an AR startup using avatars for content creation. VREX Lab was acquired by Korea's Naver group. Prior to VREX Lab, Rudy co-founded the international production company 37th Degree, which won the Silver Lion at the Venice Film Festival. Rudy began his career as a director/producer, working on several films, commercials, and TV projects. He also served as speechwriter and interpreter to the defense minister of Korea. Rudy holds a degree in comparative literature and visual arts from Princeton.