Bob Morreale is the Division Chair of Experiential Learning at Mayo Clinic and an Assistant Professor of Biomedical Communications in Mayo Clinic College of Medicine & Science. He received his BA and MS from Rochester Institute of Technology in Rochester, NY. He’s a Board-Certified Medical Illustrator, a Fellow of the Association of Medical Illustrators (FAMI), and Administrative Leader for the Center for Biomedical & Scientific Visualization, the Multidisciplinary Simulation Center, the Center for Procedural Skills Mastery, and the Department of Clinical Anatomy at Mayo Clinic. Prior to joining Mayo Clinic, Bob’s career path has taken him through Johns Hopkins and the Cleveland Clinic. His expertise is in creative thinking, visual storytelling, and medical & scientific illustration. Currently, Bob is focused on developing an experiential learning strategy that will help Mayo Clinic to evolve as a learning organization, influencing and facilitating the right people in the right environment, and transforming the delivery of medical education through real-life simulation-based environments.