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Sophia Moshasha
Metaverse Futurist VR/AR Association

Sophia leads many initiatives to strategically apply virtual and augmented reality in various industries. She has developed synergistic partnerships between immersive technologists, industry and government for the purpose of translating technological vision into high-value solutions. These solutions are then successfully brought to market with her ability to simplify and articulate complex technologies into relatable, human-centric applications, accompanied by her extensive network and media presence. She is sought after for her ability to gather global communities to propagate the adoption of VR and AR technology through her leadership at organizations such as the global VR/AR Association, the Interservice/Industry Training, Simulation and Education Conference (I/ITSEC) Human Performance Analysis & Engineering committee, and XR Women global initiative to name a few.

TALKS

Nov 9

10:00 AM - 10:55 AM

Grand Ballroom D
Retail, eCommerce & Advertising

The Coming Experience Wars: How Brands Can Survive and Thrive in the Future of XR

Linda Ricci | Decahedralist

Sophia Moshasha | VR/AR Association

Nonny De la Peña | Emblematic Group

Joachim Scholz | Brock University

Keith Soljacich | Publicis Media