Pascal Scholz is concept footwear designer at the Adidas innovation team. Since more than 4 years he is part of the Adidas Brooklyn Creator Farm and worked on several projects in running, basketball and lifestyle. Some of his recent releases were products in the futurenatural range, including a shoe designed in collaboration with Pharrell Williams. In his role as designer he focused on combining a distinctive design language with athlete insights and functional requirements. For example when exploring futurenatural the main objective was to create a product that becomes one with the human foot and allows movement without any restrictions - to enable athletes to perform even better.
10:30 AM - 10:55 AM
Daniela Paredes Fuentes | Gravity Sketch
Pascal Scholz | adidas AG
Arnau Sanjuan Roman | adidas AG