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The Creative Revolution: How Adidas and Gravity Sketch Teamed Up to Transform the Design Process Behind Sportswear

Description

Today Adidas demonstrates once again why they are an innovation powerhouse by completely disrupting their design process through the use of immersive technology. They implement a new workflow that empowers their teams to digitally work together on 3D concepts in space by jumping into the same virtual studio in Gravity Sketch and collaborating from any location around the globe. As futuristic as this might sound, it is actually a thing of the present, and the first sneaker designed in virtual reality is already on the market.
The ease of use of the tool and the fact that people create and communicate in space, pushes cross-disciplinary collaboration to the next level, from design, marketing, all the way to the developers in China, their teams can now have faster decision making due to the understanding of the 3D form at the ideation phase and throughout the entire design process. Collaborative 3D sketching accelerates creative iteration and presents the company with a new era of opportunities in end-to-end digital integration.
Join Gravity Sketch co-founder& CXO and Adidas designers on a talk on the revolution of the sportswear design process and how this technology has allowed them to take their products to the next level.

Speakers

Co-founder & Director , Gravity Sketch
Footwear Designer , adidas AG
Design Director Footwear Innovation , adidas AG

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