01:55 PM - 02:20 PM
Coca-Cola has always been in the experience-making business — the simple pleasure of drinking an ice-cold Coca-Cola is timeless and ubiquitous in its appeal. But how does a company with a 130-year-old brand and physical products grounded in the analog world translate and transform that experience into the digital domain?
Join Benny Lee, global manager of digital design at Coca-Cola, in this fascinating session to discover:
- How Coca-Cola continues to craft authentic and meaningful experiences with innovative 3D technology and digital touchpoints covering AR/VR, NFT, and Metaverse.
11:00 AM - 11:55 AM
02:55 PM - 03:50 PM
Join us for a thought-provoking panel discussion on the impact of extended reality (XR) on the fashion industry and its implications for brands and user engagement. Our panel of experts will delve into the ways in which XR technology is changing the fashion landscape and how it is being used to enhance the shopping experience for consumers. We will also explore the potential for XR to increase sustainability in the industry by reducing the need for physical products, as well as its impact on supply chain management and production processes. Don't miss this opportunity to gain insights and understanding of the future of fashion in the XR era.
04:05 PM - 04:30 PM
In 2021, household name brands invested hundreds of millions into virtual real estate and NFTs. This initial boom in investment volume reached a peak in January 2022, and then was followed by an immediate bust. When one of Marriott’s flagship hotels, the Westin Seattle, began researching metaverse platforms, they didn’t fall for the hype and buy empty plots of virtual real estate. Instead, they partnered with one of Meta’s fastest growing virtual worlds, Immerse, to create a user-centric metaverse experience.
In this discussion, learn from Westin Seattle’s Head of Marketing and Immerse’s CEO, Quinn Taber as they share their experience partnering to create the first hotel in the metaverse. As well, they will share why they went against the grain and decided not to sell NFTs but instead focused on the real world, inviting virtual metaverse visitors to book real hotel rooms at their iconic hotel.
05:05 PM - 05:25 PM
05:30 PM - 05:55 PM