Gamifying the World – Evolving Experiences in Mixed Worlds


As new technologies evolve, so do the ways we live, work, play, shop and explore the world around us.

Hear how gaming and play are influencing our everyday experiences. Learn how global brands and up-and-coming startups are creating connected experiences and merging mixed worlds through gaming, the metaverse, web3, emerging technologies such as augmented reality, AI, voice, sound, senses, and beyond.

This session will share an overview of the current market landscape with real-world examples and discuss how innovators are changing the way we interact with the world.

Take Away 1: Provide an understanding of how gaming and play are influencing our everyday experiences.

Take Away 2: Outline specific examples of how companies are creating mixed and merged experiences through gaming, the metaverse, web3, emerging technologies.

Take Away 3: Key trends, future thinking and the opportunities ahead for gamifying the world around us.

This session is for….
This session is for brands, technologists, innovators and creators who are looking to learn more about how gaming and play are influencing our everyday experiences.

Consumer Brand Leaders, Digital Executives, CIOs, CTOs, CDOs, CXOs, Technologists, Product Leaders, Product Managers, Product Owners, Digital Transformation Leads, Cultural Transformation, Consulting


Strategic Partnerships Marketing , Niantic
Executive Product Leader , The Walt Disney Company
VP, Solutions Innovation , dentsu
CEO/Creator of Realities , Exelauno

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