02:25 PM - 03:20 PM
Patrick Johnson | Rock Paper Reality
Lisa Peyton | University of Oregon
This panel features both the client and the agency that created a compelling AR activation leveraging story-telling, serialized content, and both in-person and virtual events to connect with developers.
This innovative campaign used web-based AR to help drive engagement at a virtual event, offering up a gamified and educational interactive experience featuring 'Chuck' - a sarcastic and snarky block character that led the user through the experience. The campaign further evolved by engaging in-person, conference attendees with booth-activated AR experiences that further told Chuck's story.
01:00 PM - 01:25 PM
Fans don’t just want to watch the game - they want to be a part of the experience. To engage their attention, fans demand a personalized, emotional experience, with increasing pressure to show innovation. Tech enabled experiences provide brands an opportunity to gain insights on their fans (their needs, motivations, etc.), and become more influential in their purchasing decisions.
Whether digital platforms, AR, VR, AI, holograms, or NFTs, the gamification of the fan experience is an example of the way teams and brands can optimize consumer interactions to increase sales, analyze customer engagement, and measure partnerships. From pre-event, to on-site, to at-home, and post game experiences, our fireside chat will explore how brands can leverage XR to connect with consumers, build fanbases, and influence opinion.
01:30 PM - 02:25 PM
Join us for the launch of Meet the Makers, an online magazine show featuring in depth interviews with creators and developers (makers) who share inspirational stories of their own professional success to inspire other makers. This session will demonstrate an overview of what Meet the Makers - purpose of the show, type of content planned, etc
03:35 PM - 04:30 PM
04:35 PM - 05:00 PM
It's never too early to start building a strong community through active engagement with your potential customers or players. In this session, Eric Masher and Todd Jackson offer practical advice on how to create and sustain a successful VR community.
05:05 PM - 05:30 PM
This casual discussion outlines the original mission of holoride from 2015, with our co-founder's vision spun out of AUDI Innovation. Our longstanding partnerships with HTC and Schell Games paint an immersive journey building a solid platform together pairing real time car data, open map data and original content creation. We will explore the successes and challenges within the VR industry that helped us reach our goal of an Elastic SDK, the onboarding of more strategic partners, our RIDE Token, scaling a diverse company, launching a consumer facing product store and rolling this out both in Germany and the US. So what’s in store for the next 5 years, 12 years -- and, the long game of mobility, transportation and media & entertainment? Come join the lively conversation.