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B2B Marketing Case Study: How Intel and Microsoft Leveraged Immersive Technology to Connect with Developers

May 31

02:25 PM - 03:20 PM

Description

This panel features both the client and the agency that created a compelling AR activation leveraging story-telling, serialized content, and both in-person and virtual events to connect with developers.

This innovative campaign used web-based AR to help drive engagement at a virtual event, offering up a gamified and educational interactive experience featuring 'Chuck' - a sarcastic and snarky block character that led the user through the experience. The campaign further evolved by engaging in-person, conference attendees with booth-activated AR experiences that further told Chuck's story.

Speakers

Immersive & Strategic Comm. Instructor , University of Oregon
Senior Event Program Manager , Intel
Partner Marketing Director , Intel
CEO , Rock Paper Reality

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11:00 AM - 11:25 AM

Description

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Speakers

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Description

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Speakers

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May 31

12:00 PM - 12:25 PM

Description

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The session will provide attendees with practical insights and actionable strategies to maximize the
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Speakers

CEO , bHaptics
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01:55 PM - 02:20 PM

Description

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Speakers

General Manager North America , holoride
Tech Humanist, XR Strategist , The Collaboratorium
May 31

03:25 PM - 03:50 PM

Description

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Speakers

President & General Mgr of KPIX & KBCW & CBS News Bay Area Stream , Paramount
Director of Global Partnerships , ELB Learning