Industry statistics show up to 80% of all AR Pilots never make it through to commercial deployment, forever stuck in a dead zone known as “Pilot Purgatory”. Why do some deployments succeed where most others fail? From understanding the use case and expected outcomes, to selecting the right partners and technology to deliver an exceptional user experience, this session explores the five most important steps you must take to make AR deployments successful.
Industry veteran Avi Bar-Zeev covers the latest trends in XR, AI and The Metaverse to dissect the hype, uncover the hero use cases, and help us avoid repeating past mistakes. As the fabricators of the future let’s take ownership of the way we use AI, Web3, Metaverse and XR to make a positive impact on the world.
A healthy creative ecosystem, with diverse technologists and artists working in a wide variety of modes and methodologies, is absolutely critical to our cultural climate. It also makes better art, and better products.
Interdisciplinarity requires flexibility to build collaborative trust and to merge or understand the possibilities of practical capabilities like technologies and instruments, and others' creative and technical expertise.
Limber connective tissue is needed for interdisciplinary practice and may take some warming up, or time to learn new creative language or workflows. Opportunity for creative frictions and cross-pollination can bring inspiration toward new pursuits, or nourish existing practice. Meaningful inclusivity takes thoughtfulness.
In this panel, we will discuss some challenges and strategies for functional creative and technical interdisciplinary collaboration.
Listen in on a conversation with Meta & Immerse as they discuss the opportunities & pitfalls that come with building a virtual world focused on education. This will be both a lively and candid conversation sharing their behind the scenes experience pioneering cutting edge technology and learning how to balance pedagogical efficacy, quality user experience and scaling a go-to-market strategy.
The metaverse is here and a paradigm shift from 2D to 3D is happening. Users are moving from content consumption in web and mobile towards content participation in 3D immersive experiences.
3D apps are exponentially more personal and behavioral. Providing users with agency to actively engage with experience. Traditional web & mobile analytics tools are insufficient with this new dimension, there are greenfield opportunities for new metrics in understanding human behavior.
In this talk Tony will discuss:
• The unique challenges and considerations of measuring and analyzing user behavior and data in immersive experiences
• The various methods and tools available for collecting and analyzing user data, including eye tracking, position, biometric sensors, and heat maps
• How to leverage insights from VR/AR content to improve and optimize your 3D apps for success
By bringing together the learnings of hardware solutions from NuEyes Technologies with the user experience design from 302 Interactive's team of game designers, we've created NuLoupes - a solution that supports medical practitioners to leverage augmented reality in their training and operational practice.
Fraser Bowie (NuEyes) and Kyle Morrand (302) will be taking you through the journey of designing the ergonomics and UX needed for healthcare applications that work for both patients and practitioners and share their vision of what comes next.
In this talk, and short film screening, Grace Ng will share how she has used the power of web3, AI, and film storytelling to raise awareness and spark discussions around the ethical concerns of AI and metaverse design.
With XR emerging as the next computing platform, creators, brands, and media companies are intensifying their efforts to capture audiences' attention in the immersive space.
In this talk, we explore how XR can reinvent the most compelling form of communication in the world—the power of stories.
Through concrete examples of storytelling applied to industries such as entertainment, education, and food, we dive into the capabilities of XR storytelling to engage new audiences and win the attention battle.
The promise of VR as the answer to what ails education has been widely touted. Yes, it's immersive and engaging, but do students retain what they learn, and is it a viable scalable alternative?
Welcome to the great debate. Team VR will feature Steve Grubbs, CEO of Victory XR which has already created digital twins for 12 university campuses. Team No VR features John Katzman as an American Ed-tech pioneer s an American EdTech pioneer. He has established numerous companies which assist students with their studies and career choices, including Princeton Review, 2U, and Noodle Partners. But he is not a fan of VR for education. The audience will be persuaded and vote for one side or another in this important debate. Moderated by Robin Raskin, longtime journalist, educator and events creator.
Are you sitting on the sidelines trying to understand what the next decade of fashion and beauty will bring? Get a front-row seat to one of the hottest discussions to hit the AWE runway. Hear from today's most relevant brands and from luxury, fashion, beauty, and culture leaders on why fashion and beauty are leading the way when it comes to Metaverse and Emerging Tech adoption. The panel will explore:
• How brands are using virtual spokespeople to connect with new audiences
• What Generative AI has to do with the metaverse and its impact on fashion and beauty
• How gaming is becoming Gen Alpha’s new social network
• How brands are preparing for a future with AR glasses
• Innovative real-world examples that illustrate why fashion, beauty and luxury are leading the way
Subtitle: A practical manual for blending physical and digital experiences in brand communication.
In the age of Digital Fashion, Beauty, and the Metaverse, it's crucial to distinguish effective instruments that drive sales from non-scalable hype bubbles. Experience has shown that the so-called Metaverse is not entirely about virtual worlds but about blending real-life experiences and digital content.
This talk covers:
- analysis of our new cases at the intersection of XR and offline - AR Mirrors for Mugler and Semi-digital Clothing collection for Bershka
- review of concrete outcomes that we received - awareness, audience engagement, and sales growth
- the best and proven to be effective XR setups for offline and practical manual for their implementation
Attendees will also learn essential, immediate action steps to take advantage of XR for offline and receive measurable and substantial sales growth.
Throughout this interactive session, the moderator will guide expert panelists as they respond to questions and discuss topics related to Web3 and blockchain technology. Following brief speaker introductions, the floor will open to audience questions, providing attendees with a perfect opportunity to understand specific areas of interest related to this topic.
As the world faces a severe healthcare staffing crisis, with the WHO predicting a shortfall of 15 million healthcare workers by 2030, it is crucial to explore innovative solutions. Immersive simulation technology in the AR/VR/XR realm has the potential to address this public health crisis by providing accessible, scalable, and empowering training tools for healthcare professionals. As we develop these solutions, immersive simulations should capture the physiological diversity of the human body, offer varied environments, cater to different roles within healthcare, and enable healthcare workers to share their unique experiences and extensive knowledge without the need for coding expertise. By leveraging the right immersive platform, we can help combat emotional exhaustion and incorporate social determinants of health into the future of simulation, better-preparing healthcare workers for the increasing demands of their profession while offering effective strategies to alleviate staffing shortages. Together, we can make a difference!
Join us for an in-depth look at the design philosophy of DigiLens' XR Platform for the Enterprise and Lite-Industrial market, presented by DigiLens VP & GM of Product Nima Shams and Principal Software Engineer Vinay Malekal. Discover the revolutionary technology and how to develop for ARGO, the future of wearable computing, and DigiOS, an industrial focused AOSP-based operating system optimized for XR, body position independence and hands-free experiences.
With the use of a standard phone and a 3D scan of a location, you can determine your position with an impressive accuracy of 5cm - a game changer for AR. This technology opens doors to a variety of features including AR indoor navigation, AR workflows, and even remote assistance across large facilities. Spatial applications will make AR a tool for daily use, creating massive ROI for businesses. This talk will show how to use AR for daily operations and ultimately how to increase your ROI.
Discover the groundbreaking journey of Starburst® and their Juicyverse virtual experience. Explore how they achieved three unprecedented milestones in seamlessly bridging the real and virtual worlds in a revolutionary experience in TheMall. Witness the future of interactive marketing and unlock new possibilities for immersive interactions on the web.
Welcome to Metaverse Melodies, a groundbreaking live pitch competition where three teams pitch their musical creation to a panel of producers as they vie for the chance to bring their productions to life in virtual reality. In this high-stakes, high-energy session, witness the future of Broadway and live entertainment as it unfolds in the metaverse. The winner will receive the ultimate prize: a full-scale production of their show in virtual reality.. Be part of this pioneering journey that shatters traditional barriers and creates a more inclusive and accessible world of theater, where artists, producers, and crew members come together to build a thriving, equitable ecosystem.
Don't miss out on the chance to witness the birth of the next generation of Broadway and live entertainment, where creativity knows no bounds, and technology takes center stage. Come and be inspired by the rich, diverse stories that will captivate audiences and elevate humanity, both on and beyond the virtual stage.
In this presentation, we will explore a list of today's most visited Web3 virtual worlds.
You will learn about interoperable MetaTr@versal portal crawls and review how Web2, Web3, and WebXR are deploying immersive worlds. Understanding the differences between these technologies is important to brands, investors, world builders, marketers, and users.
We will identify companies that are currently surveying virtual worlds and organizations working on open standards. You will view a proof of concept (POC) system for mapping virtual worlds and learn how this 3D data visualization solution can help immersive platforms in their interoperability efforts.
Many of us are enthusiastic about AR and commerce — but is it truly inevitable? In this talk, Auki Labs' Head of Product Neil Redding leads us on an exploration of the near future of cities, why location is everything, the accelerating growth of ecommerce vs physical retail, and how AR will finally enable what commerce is truly about.
Skateboarding translated to gameplay so well in the early-2000’s that Activison was often called, “The house that Tony built” due to the success of its Tony Hawk Pro Skater franchise. While it was partly the endless trick-combos, THPS became a cultural phenomenon because it also tapped the creative freedom and ethos of this community. Yet for all its success, it only scratched the surface of the most intrinsic part of all—the ability to skate the world, itself. Augmented Reality changes that.
Skatrix is a new skate game leveraging AR to liberate players from predefined worlds to skate the actual world around us—at any scale. Come engage with skate legend, Rodney Mullen, renown AI Researcher, Bill Higgins and Skatrix’ visionary developer, Kasimir Lehto; you’ll get a taste of not only the mindset and tech behind all this, but a look into the unfolding possibilities, from integrating Ai to make the world shimmer with new ideas to using Skatrix as a creative tool in your own skating, and even to learn from pros, too.