Magic Leap CEO Peggy Johnson will discuss Magic Leap 2, the traction enterprise AR is experiencing in the market and be joined on stage by a few special guests to talk about the enterprise AR ecosystem.
How does Niantic empower AR everywhere? Come see the latest in state of the art AR games, tools and technologies to unlock location-based and mobile phone AR, from apps to the web and beyond.
Bridging the gap between the daily utility of laptops with the world-changing technology of augmented reality. In this talk, Tamir Berliner will be joined by executives from Sightful partners Chi Xu (CEO, XREAL), and Said Bakadir (Senior Director, Qualcomm) to discuss the opportunities and challenges in making AR a part of our everyday lives.
It’s a harsh reality that humanity affects life even at the smallest level: microplastics plague our oceans, harming plankton, a crucial food source for sea life and a critical part of Earth’s ecosystem. To understand the gravity of this situation, Philippe and Ashlan Cousteau, inspired by the legacy of Philippe’s grandfather Jacques Cousteau, made A Drop in the Ocean. Created in partnership with Conservation International and developed with Unity by Vision3, Drop in the Ocean is a 10-minute social VR adventure where audiences hitch a ride on a jellyfish and encounter the mysteries of the deep. Most importantly, participants experience the plastic pollution crisis from the viewpoint of sea life. Join this session to understand how a virtual reality experience can bring awareness of critical issues, such as the huge ecological challenge microplastics brings to the global masses.
Outlets located throughout the Convention Center & Hyatt. Food available for purchase.
Join us in the Expo Hall and Playground areas to meet sponsors and exhibitors, discover the latest AR/VR tech, check out the newest start-ups, make connections, and more.
Internal training tools - the mere thought of them can put anyone to sleep. Mandatory training is often associated with reading boring paragraphs of text, watching outdated videos, and clicking through multiple choice questions that fail to determine proficiency. With the amount of time and money we invest in training our employees, why do our tools feel like they're stuck in the PowerPoint era?
Fortunately, we are at an inflection point in our thinking and the technology available to us. Emerging technologies like XR, AI, and real-time 3D allow us to create original content faster than ever before. By using tools and techniques from games, which encourage learning and mastery through play, we can create more impactful training tools and experiences for employees.
This talk will focus on how ustwo and MGM Resorts put these ideas into practice using a digital twin of one of their flagship properties. We will discuss how we used game design and development principles, real-time 3D, and AI/XR tools to create a first-of-its-kind training tool. You’ll leave with tangible insights, principles, and practices on how to discover meaningful ways of deploying these technologies in your organizations - impacting efficiency, effectiveness, and the bottom line.
We will delve into the common pitfalls and drawbacks of using augmented reality in advertising. We will explore how brands and marketers can make AR campaigns more effective and user-friendly, and discuss the importance of considering the target audience and brand message when implementing AR technology. Join us to learn how these lessons can be applied to new ways of advertising and to the emerging field of AR books and education, and discover how to create engaging and meaningful experiences for users.
We often think of mixed reality as blurring the lines between reality and fiction - and do that effectively, developers have long battled to make virtual and augmented worlds more realistic and immersive. Significant progress has been made in displays, haptics, motion tracking, and graphics, but what role does generative AI have to play? And how can developers leverage AI to unlock a new frontier in mixed reality?
AI-driven characters will pave the way for new forms of entertainment, education, and communication. Join Inworld and our partners Niantic and Liquid City in a discussion on developing mixed reality experiences with intelligent characters.
Join Michael Running Wolf and Caroline Running Wolf for a discussion about one of the most wonderful uses cases of XR for good as they presenting findings from their research on how immersive tech and AI can be used to reclaim indigenous languages that would otherwise be lost.
At last year’s AWE, leaders of key standards development organizations (SDOs) and industry consortia including the Khronos Group, W3C, OpenAR Cloud, and ASWF discussed the need for more cross-organization collaboration to pave the way for an open, inclusive metaverse. It wasn’t just talk: these organizations have now come together along with hundreds of other SDOs, companies, and academic institutions to form the Metaverse Standards Forum, a venue for cooperation among metaverse stakeholders to foster the development of interoperability standards. The Forum has begun engaging in pragmatic, short-term projects like building a standards registar, coordinating use cases and requirements for input into SDOs, and creating interoperability prototypes, with more to come.
In this panel, leaders of Metaverse Standards Forum member organizations will discuss the interoperability challenges the group is prioritizing today, and how the forum is working to accelerate solutions. Attendees will gain insight into the nuances of topics including 3D asset interoperability; digital fashion; real/virtual world integration; and privacy, cybersecurity, and identity. The panel will explore current possibilities, challenges, and limitations within these domains, and discuss how attendees can contribute to the formation of an open metaverse.
Following the WebXR Summit Series, Meet The Makers moves past the “what and the how”, to focus on the “Who” of the Metaverse; the people building it. This session will debut the new series pilot that featuring interviews that are both personal and technical with World Builder Artsy Marie, XR Engineer Ben Ferns, Generative AI Expert, Author Evo Heyning. Live in person, the team that executed the first volumetric live streamed red carpet and awards presentation at the 3rd Poly Awards, will discuss how they pulled off using Scatter’s Depthkit volume at ZeroSpace to put hosts and guests into the Polys Red Carpet Theater built by Cause+Christi.
What makes companies stand out, what are investors looking for, what are they avoiding, and what are some of the biggest mistakes startups make when pitching VCs?
Join this panel to chat with investors who focus on investing in AR/VR, Spatial Computing and the Metaverse will share their hot take on a specific use cases and opportunities.
Digital twins are virtual models of real world objects, and can be used a variety of fairly well-known ways, from product design to sales and marketing. But the digital twin has even more talents at many points along the consumer journey. The development of immersive commerce has forever changed the definition of “attribution model,” and the digital twin is a powerhouse within it. 3D experts Cynthia Maller from Walmart and Ashley Crowder from VNTANA will highlight some of the new and positive ways in which digital twins can be given credit in the enterprise arena.
Today’s MR and VR headsets deliver really compelling experiences but the cost of the headsets remains a barrier to entry for users and developers alike.
At just $79.99, Zapbox changes everything. Zapbox is a smartphone-powered headset that offers capabilities previously only associated with much more expensive dedicated devices.
Zapbox includes a comfortable headset with an innovative open-peripheral design alongside a pair of custom Bluetooth controllers that offer position and orientation tracking and a wide set of additional inputs. Zapbox can be used for either virtual reality or mixed reality experiences with low-latency color passthrough.
For developers, we provide a Unity XR SDK Provider plugin which makes it straightforward to port content from other headsets. Support for WebXR, OpenXR and PC Streaming is on our roadmap which will allow Zapbox to be used with existing content ecosystems.
Join Zappar co-founder Dr. Simon Taylor for a run-down of the features and benefits of Zapbox and a live demo of the experiences that Zapbox delivers at this unprecedented price point.
Oh, and don’t miss out, 5 lucky attendees will walk away with a free Zapbox from the session!
XR cannot scale until...
Luis Ramirez, Mawari’s Founder and CEO, will deliver a comprehensive presentation that covers the delivery bottlenecks and technological advancements in XR development needed for XR delivery to truly scale. He will also showcase case studies from various sectors, including transportation, education, and entertainment, to discuss whether the ubiquitous XR Cloud and ever persistent digital twin of the world are currently achievable. This talk will be organized to provide a clear and concise overview of the topic.
IEEE Future Directions drives efforts on current, new and emerging technologies for humans and the digital world. Hear about the latest initiative on the metaverse and how IEEE is advancing and navigating in this space.
Have you ever needed help and wished that an expert could be by your side to guide you through a task in real-time? Augmented reality is reshaping the landscape of remote assistance and unlocking a multitude of new opportunities for frontline workers navigating assembly, maintenance, troubleshooting, repair, inspection, and training tasks.
Though numerous AR solutions exist today enabling remote assistance, little insight exists into the experience of users of these new solutions. We’ll discuss the current landscape of remote assistance in augmented reality including Magic Leap’s Assist application, and how AR solutions may provide opportunities beyond traditional solutions. We’ll also share feedback from frontline workers and remote experts, including insights from user testing and interviews.
A fireside chat with LAMINA1 CEO Rebecca Barkin and Odeon Theatrical CEO Stephanie Riggs on the unique challenges of concepting, designing, and delivering moving and intuitive experiences in immersive mediums. We’ll dive deep into the design challenges stifling Web3 and the development of thriving open virtual worlds, as well as large-scale interactive experience design, and practical strategies for creating meaningful interaction that invites mainstream adoption.