AGENDA

AWE USA 2025

Jun 9 Jun 10 Jun 11 Jun 12
01:00 PM - 01:55 PM
Room 102B
Retail & Marketing
Jun 10
Room 102B

PANEL: Unlocking the Secrets of Successful XR Advertising & Marketing

Nic Hill - Sawhorse Productions
Raag Harshavat - Snap
Brett Perloff - Prism AR
Dana Ware - ARound / The VOID
02:30 PM - 02:55 PM
Room 102B
Retail & Marketing
Jun 10
Room 102B

Beyond the Banner Ad: How AR is Reshaping Brand Engagement

Tom Emrich - The Next Dimension
03:30 PM - 04:25 PM
Room 102B
Retail & Marketing
Jun 10
Room 102B

PANEL: CAD to Commerce: Building a 3D Experience

Ashley Crowder - VNTANA
Daniel Frith - London Dynamics
Eric Chadwick - DGG
Paul Connelly - Bentley Systems
04:45 PM - 05:40 PM
Room 102B
Retail & Marketing
Jun 10
Room 102B

PANEL: T-Mobile F1 XR Story – How T-Mobile’s Retail Store Deployed XR to Enhance the Customer Experience

Courtney Tononi - T-Mobile
Ian Dawson - Augmentive Studio for AR/VR/XR
Athena Demos - Big Rock Creative
Philippe Lewicki - AfterNow
01:30 PM - 02:25 PM
Room 102B
Retail & Marketing
Jun 11
Room 102B

PANEL: You've Made a Great Game, Let's Tell the World About it: XR Games Marketing 101

Dwayne Waite Jr - Schell Games
Jim Squires -
Ben Lang - Road to VR
Christopher Bennison - DualNorth
Amber Moak - Resolution Games
03:00 PM - 03:25 PM
Room 102B
Retail & Marketing
Jun 11
Room 102B

Understanding the VR Generation: Insights from Consumer Behavior

Jake Zim - Another Axiom
03:30 PM - 03:55 PM
Room 102B
Retail & Marketing
Jun 11
Room 102B

Beyond the Booth: How Immersive and Interactive Activations Are Transforming Events

Omead Sinai - Rock Paper Reality
04:00 PM - 04:25 PM
Room 102B
Retail & Marketing
Jun 11
Room 102B

Using Augmented Reality to Enhance Cultural Relevance

Jason Steinberg - Pretty Big Monster
04:30 PM - 04:55 PM
Room 102B
Retail & Marketing
Jun 11
Room 102B

How to Leverage XR as the Next Era of Sports Fan Engagement

Will Misselbrook - LA Galaxy
Andrew Merkin - Cosm
James Giglio - MVP Interactive
05:00 PM - 05:25 PM
Room 102B
Retail & Marketing
Jun 11
Room 102B

Immersive Tech That’s Redefining the Fan Experience

Christian Lau - Los Angeles Football Club (LAFC)
Laura Kusumoto - IterationZero