Ori Inbar, Co-founder and Executive Director of AWE and Super Ventures will kick off the 4th AWE EU with a special welcome address and his annual state of the industry.
For 50 years, computing has been a two-dimensional representation of a three-dimensional world.
Now, tech giants and thousands of startups who are seeking growth opportunities beyond mobile have set spatial computing on a trajectory for exponential growth. Most large corporations are adopting spatial computing to improve their businesses driven by strong evidence it delivers measurable ROI, and consumers begin to appreciate the radical benefits of this technology which could signal the next dimension of humanity. In 2019, everyone must enter the next dimension to understand the impact it’s bound to have on their lives and businesses.
50% of companies globally are experiencing skilled worker shortage to meet current service demands, and 70% of field service orgs face knowledge loss due to retiring workers in the next 5-10 years. Lenovo’s Commercial AR/VR Lead, Nathan Pettyjohn, will discuss the importance of creating scalable AR solutions within the workforce that improve training and worker productivity. Lenovo will showcase the ThinkReality software platform and ThinkReality A6 augmented reality headset and how it can be used within manufacturing, warehouse, energy, mining, gas and oil environments to optimize your business. Industry challenges and key solution use cases will be explored including remote expert, logistics and workflow compliance, and 3D visualization for design collaboration, all which are expected to transform workforce training and productivity. Additional topics include: Building, managing and deploying solutions in an agnostic hardware device environment for both augmented reality and virtual reality How long term IOT and 5G strategies should be considered within enterprise AR/VR deployments Public Cloud, Private Cloud and On-Premise Considerations in AR and VR Enterprise Deployments
At the 18th of October at last years at AWE EU in Munich, Open AR Cloud (OARC) officially launched and started taking on founding members and partners. We reached more than 240 members and 36 partners by November 1st. This AWE, Jan-Erik Vinje, the managing director of OARC will present what the OARC community has achieved together the last year, what the working groups are currently focusing on and what are the major upcoming initiatives from the organization. There will be updates on the State of The AR Cloud report, on OARC's ongoing initiative to create a universal standard for the geospatial position and orientation of real and digital objects (GeoPose). OARC believes GeoPose could be as important to the spatial computing era as the URL has been for the web era. Importantly OARC will also present the pioneering work they have done together with the XR Safety Initiative that OARC announced a strategic partnership with at the May 28th AR Cloud Symposium in Santa Clara.
Kids are taking over! Hands-on session about our experience working with high-school students and teachers building XR experiences for the first time. We will go through the learning benefits from 3D design, to team building and programming and will show a demo of our immersive learning platform ZOE on the Oculus Quest.
In this fireside chat Microsoft, Bosch and RE’FLEKT will share their vision of not only where they believe the future of AR/MR is going but how close collaboration between Hardware, Software and customer specific solutions got us there. Most importantly they will explain why companies such as these join forces to serve their collective customers as well as discussing some of the key barriers these customers are currently facing to adopt and scale AR/MR solutions such as breaking through the pilot purgatory. To top it all off – Microsoft’s, Michael Zawrel with showcase a live demo of one of these best-in-class Enterprise AR Solutions on the HoloLens 2.
Getting Started developing for Magic Leap: An overview guide and live demo of various features of the ML 1 live in Unity. See how to enable Controller tracking and input, enable spacial meshing and various objects and how to implement hand and eye tracking, all live with this session.
The panel members will discuss how they are overcoming the barriers to enterprise AR adoption and how the AREA is supporting wider AR adoption.
With 200 million active users and over $20 billion expected market investments by 2020, Virtual Reality (VR) is inevitably making its way into the consumer market. With the rise of technologies like VR, Augmented Reality (AR) and mixed Reality (MR), collectively known as XR, researchers are expressing concerns about the safety, privacy, ethics and security. Kavya Pearlman, Co-founder of the XR Safety Initiative is working with such researchers to stay ahead of the bad actors, and help establish security and safety standards for XR technologies. XRSI is conducting research, spreading awareness and building information security and policy framework to address concerning in emerging technologies such as XR. The Talk will walk the audience thru the following: -What are the potential threats in XR -Why should we care about XR Safety -Who all should be concerns Additionally Pearlman would share high level overview of some recently discovered "novel" cyber attacks in various VR apps and platforms, to demonstrate how XR technologies are absolutely susceptible to hacking and manipulation. Finally the closing of the talk with -How can any XR stakeholder get involved and make a positive impact via XRSI.
PLM systems such as Siemens Teamcenter are the beating heart of most industrial powerhouses in their ability to serve all aspects of the value chain from design to production. Why should this be any different for AR? For the first time RE’FLEKT and Siemens will present together how the Siemens PLM structure can now be used to make AR content at any stage of the PLM information flow. We will show how AR connects to existing enterprise systems and how it works – naturally with a special inside look at Siemens Teamcenter. Together we will also give exclusive insights to what is next for Siemens users as well as what else to expect from the growing RE’FLEKT Enterprise OS.
The real world and the digital world are merging. AR/VR technologies are reshaping the way we communicate and interact with each other. They're also changing the way we represent ourselves - our virtual identities. Due to the emergence of AR/VR, the next computing platform will be driven by expressive virtual avatars that mirror the fidelity of real-life interactions, enabling true telepresence, where people could meet, play games, work, and basically do anything with people anywhere in the world. In this talk, Kaspar will talk about how personal avatars are being used in different industries today (from VR meeting, gaming to fashion) and what are the issues and opportunities we have.
Mattney will review Lenovo’s approach to AR with their ThinkReality software platform to support 3rd party AR devices touching on how different AR use cases dictate different AR hardware such as monocular, binocular, and mixed reality glasses as well as how mobile devices fit into the ecosystem. He will also review how Lenovo’s platform tools can help you manage AR and VR devices, users, applications and groups.
"For marketers, the user numbers are too large, the engagement and results too promising, and the potential brand halo too compelling to ignore." - BCG. David Ripert, CEO of Poplar, an AR creative platform, will present case studies of some of Poplar's 60+ campaigns with top brands including L'Oréal, King Games, Universal Music, Speedo, Disney, Bayer, Jack Daniels, Nestlé, Absolut and Red Bull; showing how AR can help brands engage with their customers- across various use cases like social media AR (Snap, FB, Instagram), retail product try-ons, field sales training and B2B marketing.
VR and AR allows us to do much more than just playing games. New tools means new ways to think, work and overall live. During this presentation, the European Parliament Innovation department will go through use cases that illustrate what the future of work could become.
The talk focuses on how Enterprises can benefit and deliver value by adopting AR/VR Solutions in training and operation needs. It also touches upon how a Platform based approach with possibility of technical authors (non-programmers) to create AR experiences is a major step towards democratizing AR for enterprise wide usage in various functions. It concludes with how AR delivers value as a visualization front end for contextual information overlay in IOT Sensor driven systems.
As an essential part of Volkswagen’s holistic brand strategy, 361/DRX, a spin-off of international brand experience agency AVANTGARDE, has created a path-breaking AR experience bringing together the best of creativity and technology. The Volkswagen sales congress in Bilbao at the end of September where visitors could take AR Selfies with national soccer coach Jogi Löw, marked the kick-off for a far-reaching Augmented Reality campaign. In his session, Daniel Sack, Managing Director at 361/DRX, explains how Volkswagen’s AR experience will set new standards - in building brand-related communities as well as enabling outreach, interaction and engagement on a large scale through social media. By implementing an innovative content management platform that enables fans, brands, influencers, celebrities and their agencies to integrate their own AR content, 361/DRX bridges the real and the virtual word. Furthermore, Daniel will present an outlook to further measures planned in order to deliver a benchmark case in Digital Reality Storytelling for brands.