Agenda

12:00 PM - 12:30 PM
Grand Ballroom EF
Enterprise

Description

Bosch Presentation

12:00 PM - 12:30 PM
Mission City
Main Stage

ILMxLAB Presentation

Vicki Dobbs Beck | ILMxLAB

Description

Coming Soon

Speakers

Vicki Dobbs Beck
Executive in Charge , ILMxLAB
12:00 PM - 01:30 PM
Foyer
Lunch
01:00 PM - 02:00 PM
Grand Ballroom CD
Creator

Art in VR: The Birth of a New Medium

Goro Fujita | Facebook, Inc.

Description

Virtual reality has changed how we create. From games and movies to experiences and tools, we are just beginning to see what is possible. But what happens when you take traditional artistic methods and transfer them to VR? Learn how Oculus is creating new tools, specifically for Touch, to help more people express themselves.

Speakers

Goro Fujita
Art Director , Facebook, Inc.
01:00 PM - 02:00 PM
Grand Ballroom AB
Developer

Description

Coming Soon

01:30 PM - 02:00 PM
Grand Ballroom EF
Enterprise

Description

This presentation will begin with a short introduction to the Boeing Augmented Reality Kit (BARK) platform architecture. The presenter will discuss (1) its interfaces to production systems for retrieval of work instructions and configuration controlled 3D data, (2) the Services layer and automated building of 3D “jobs” for mobile devices, and (3) the front end applications running on the Microsoft HoloLens, Smartphones and Tablets. We will then cover the first four use cases and applications to airplane manufacturing – BARK Wire Install, Locator, Viewer and Part Install. Following this, we will review work now completed to move the BARK back end into the cloud, and how we incorporated requirements around Information Security, Infrastructure and Safety into the design. Finally, the presenter will discuss some architecture considerations as the platform evolves and grows to incorporate new use cases in Boeing factories, and larger groups of more diverse users.

Speakers

Paul Davies
Associate Technical Fellow , The Boeing Company
01:30 PM - 02:00 PM
Mission City
Main Stage

Description

TBD

01:30 PM - 02:30 PM
Grand Ballroom G
Gaming & Entertainment

Value Proposition for Location Based Entertainment:

Daisy Berns | LBE News

Leila Amirsadeghi | ONEDOME

Joanna Popper | HP

Ned Atkins | Exit Reality

Selma Sabera Ruzdijic | MEOW WOLF

Aaron Pulkka | Two Bit Circus

Description

Topics to be covered: • What are the key factors that entertainment venues are looking for in a VR attraction? • Design considerations for LBE providers & end-users • Deciding between Road-shows vs Brick & Mortar Location. Is one better than the other? • Marketing strategy for LBE venues • Where is the industry going? • What hurdles are we facing?

Speakers

Daisy Berns
Founder & Editor in Chief , LBE News
Leila Amirsadeghi
Chief Marketing Officer , ONEDOME
Joanna Popper
Global Head of Virtual Reality for Location Based Entertainment , HP
Ned Atkins
Director of Sales & Strategic Partnerships , Exit Reality
Selma Sabera Ruzdijic
EXECUTIVE PRODUCER , MEOW WOLF
Aaron Pulkka
Head of Attractions & Production , Two Bit Circus
01:30 PM - 02:30 PM
Grand Ballroom H
Marketing & Sales

Superpowered Consumer Engagement

Christine Koppinger | Nestle

Eden Chen | Fishermen Labs

Jason Yim | Trigger Global

Josephine Munis | Live Nation

Description

Engagement is all about meaningful customer interactions. Engagement is one of XR’s superpowers. When someone puts on a headset or uses an AR app, they are engaged in a brand experience. More and more companies are starting to realize this immersive opportunity. The Superpowered Consumer Engagement panel brings together brand leaders and technology to discuss how engagement played a key role in digital innovation activations.

Speakers

Christine Koppinger
Global Digital Innovation Manager, Augmented Reality Innovation Lead , Nestle
Eden Chen
Co-Founder/CEO , Fishermen Labs
Jason Yim
CEO & Executive Creative Director , Trigger Global
Josephine Munis
Director - Digital Marketing , Live Nation
02:00 PM - 02:30 PM
Mission City
Main Stage

Storytelling In Immersive

Chris Bobotis | Adobe

Description

Coming Soon

Speakers

Chris Bobotis
Director of Immersive , Adobe
02:00 PM - 02:30 PM
Grand Ballroom EF
Enterprise

Description

Upskill Presentation

02:00 PM - 03:00 PM
Grand Ballroom CD
Creator

3D will be normcore

Silka Miesnieks | Adobe

Description

3D digital design will be as normal as 3D physical design today. Everyplace we go, every object we hold, every action we perform will be designed for our 3D environments. What world do you want to live it? Let's talk about how to make it exceptional, accessible and humanity centered.

Speakers

Silka Miesnieks
Head of Emerging Design , Adobe
02:00 PM - 03:00 PM
Grand Ballroom AB
Developer

Description

Come and learn how to build AR experiences with ZapWorks, the award-winning suite of creator tools. For the first time we’ll be unveiling the new WebAR capabilities which take the robust ZapWorks ecosystem and allows for the publishing of AR experiences to the mobile web. This session is open to mixed levels of ability and will include drag and drop (we’ll build some fun face filters) and scripted experiences for the developers in the room.

Speakers

Connell Gauld
Co-founder & CTO , Zappar
02:30 PM - 03:00 PM
Grand Ballroom G
Gaming & Entertainment

Description

Augmented Reality (AR) has the potential to be the future of entertainment by igniting imaginations and unlocking entirely new, valuable ways for humans to interact with each other. Imagine visiting Dolores Park and playing a game of virtual Jenga with everyone nearby, or learning about the First Transcontinental Railroad in school building a digital representation with classmates, or building a collaborative AR sculpture at the San Francisco Museum of Modern Art. These examples only begin to describe how AR has the potential to elevate the entertainment world by providing a new way for humans to interact with each other and the world around them. 2019 is set to be a watershed year for AR, and Anjney will discuss the importance of having the technology to support the anticipated massive mainstream adoption; he can also speak to the technology and best practices (for companies, creators, programmers, and others) that will make AR experiences an easily adopted, everyday part of our lives.

Speakers

Anjney Midha
CEO and Cofounder , Ubiquity6
02:30 PM - 03:00 PM
Mission City
Main Stage

Description

Coming soon

Speakers

John Gordon
Head of Bose Consumer Division , Bose
02:30 PM - 03:00 PM
Grand Ballroom EF
Enterprise

Description

In this session Jan is going to give an overview about the manifold requirements XR solutions must fulfill for a successful implementation in an enterprise environment. Some of the key learnings will be shared and he also will point out the small differences existing between the consumer world and enterprise approaches.

Speakers

Jan Pflüger
Coordination Augmented- & Virtual Reality, Center of Competence AR & VR , Audi AG
02:30 PM - 03:30 PM
Grand Ballroom H
Marketing & Sales

Best In Class Branded Content

Samantha Wolfe | We Are Phase2

Tracy Quitasol | OMD Worldwide

John Buzzell | You Are Here Labs

Dan Ferguson | Groove Jones

Anthony Flores | DisruptED

Keith Curtin | Zappar

Description

This panel brings together top marketing and creative executives working on XR creative content for brands. Each of the panelists will share their experiences and lessons learned as they developed projects for the top companies in some of the biggest locations in the world.

Speakers

Samantha Wolfe
Managing Partner , We Are Phase2
Tracy Quitasol
Managing Director , OMD Worldwide
John Buzzell
EVP, Technology & Experience , You Are Here Labs
Dan Ferguson
Partner and Co-Founder , Groove Jones
Anthony Flores
CMO , DisruptED
Keith Curtin
VP , Zappar
03:00 PM - 03:30 PM

Around the World in LBE

Joanna Popper | HP

Description

In the search for new audiences and driving innovation, studios and production companies have experimented with well known franchises and original content in this emerging market. Joanna Popper is the Global Head of Virtual Reality for Location Based Entertainment at HP Inc, and was previously EVP of Media and Marketing at Singularity University and VP of Marketing at NBCUniversal. She highlights global case studies of what’s working and what’s not, and the technology that drives these compelling new media experiences and specifics of the main global markets.

Speakers

Joanna Popper
Global Head of Virtual Reality for Location Based Entertainment , HP
03:00 PM - 03:30 PM
Mission City
Main Stage

Augmenting Journalism

Graham Roberts | The New York Times Company

Description

Leaning into the future of Immersive storytelling and spatial computing at The New York Times

Speakers

Graham Roberts
Director of Immersive Platforms Storytelling , The New York Times Company
03:00 PM - 03:30 PM
Grand Ballroom EF
Enterprise

Description

Proceedix Presentation