XR allows for almost unlimited technological creativity, but ultimately we need to have monetization solutions. This panel focuses on ways companies have used immersive technologies to drive revenue with a strong focus on advertising solutions.
An exploratory session speaking to entertainment industry veterans and new indie gaming startups.
This rapidly emerging technology has enabled capabilities with unbelievable returns. We will share the scoop on the latest activities and the numbers we are seeing, and we will also share a few thoughts on "adventures" to avoid.
Virtual Reality may be a media and funding star in 2019, but the seeds of today's VR revolution were planted by the early pioneers who took the world by storm in the mid '90's. How did we create compelling VR experiences on PCs whose graphics and CPU capabilities throttled the dreams of these early visionaries? How did they create markets, sell products when the bell curve of available platforms ranged from low end PCs to high-end supercomputers? What mistakes were made, how can today's designers and developers learn from our experience and avoid making costly errors that can derail companies and careers? The "original gangstas" of VR will answer all, and share their accumulated wisdom with AWE attendees for the first time.
In this session, Patrick will give a quick overview of the AR Cloud landscape, describing the capabilities an "AR Cloud SDK” unlocks for the developer, and then lead a discussion with some of the major players in the AR Cloud space. He will give each panelist an opportunity to provide their take on various aspects of the AR Cloud, and describe what differentiates their solution. The wide-ranging discussion will touch on the technical underpinnings, key use cases, and privacy implications of the AR Cloud.
In this talk, we will discuss how Rokid creates a seamless AR experience from two aspects: ergonomic design(hardware) and systematic UI/UX design(software). The presentation will also share the insights of the entire product development cycle of Rokid Glass: from crafting product appearance with strict constraints, deploying user interfaces on a new and unique AR device, to the case studies and progressive design of real implementations. The talk offers a glimpse of the future AR design methodology by demonstrating the superpower enabled by design thinking. Rokid Glass is an AI-enabled, all-in-one AR glasses already in mass production, with seamless user experience which widely adopted by the industry.
Although most Augmented and Virtual Reality news is focused on mobile and glasses form factors, XR can be so much more. There are technologies that extend reality such as holograms, projection mapping, sound, AI, and IoT, that go beyond the traditional definition of XR. This panel will discuss the consumer possibilities of these engaging form factors.
This session will explore how blockchain technologies will come into play in AR and VR multiverses, including possible future scenarios, identifying needs and requirements, and calls-to-action for the technology community.
National Geographic Night Sky Odyssey is one of the most unique and compelling examples of leveraging AR in the entertainment and education space. Guests are provided with a take-home AR headset by Aryzon, and using their own smart phones are presented with a immersive tour of the dark sky. Using the phones GPS, compass and accelerometer, the specially designed version of Escapist Games Star Chart overlays high definition renderings of the original 17th century illustrations of the 88 constellations. Names of the stars and planets as well as the illustrations are perfectly superimposed over the actual night sky, bringing to life, like never before the heavens above us. Learn how this exciting new example of AR has enthralled audiences in its first year of sold out shows, and is enabling locations around the world to offer this revolutionary technology to excite and engage visitors of all ages.
The future of Spatial Computing and more specifically user privacy rights must be addressed now before it's too late. One of the major considerations will be the role that eye-tracking technologies will play in collecting the most intimate/unconscious data. In this session, pioneers in the field will discuss the need for big tech companies to develop a standard of privacy the same way the medical field created HIPAA policies to ensure the protection and confidentiality of the individual user.
Spatial was founded by two TED Fellows to transform how people work together. This talk will explain how Spatial grew out of its founders' previous startup and work at the MIT Media Lab, into a solution that Forbes describes as "extraordinary" and "disruptive." It will then conclude with a cross platform demo demonstrating how our customer Mattel uses Spatial to transform how they brainstorm, design, and engineer their toys between teams across the world.
Please join us for a pool party from 6:00 – 9:00pm at the Hyatt Regency Santa Clara Terra Courtyard (pool), located just outside of the Hyatt Regency hotel lobby. Wind down after a busy first day, purchase a drink at one of the cash bars, and enjoy light snacks – Sponsored by Bosch The Hyatt Regency Santa Clara is connected to the Santa Clara Convention Center, at 5101 Great America Pkwy, Santa Clara, CA 95054.