David Browning | NBA Digital
The National Basketball League (NBA) is one of the most progressive, forward looking and technologically advanced professional sports leagues in the world. Join David Browning, Senior Product Manager for NBA Digital and hear about the wide scope of VR/AR/MR products that they have brought to the market in the past few years. As well as a discussion on where HMD sports content will likely go in the coming years.
Charlie Fink | Forbes
This is a historic moment. We are on the cusp of a new generation of mobile computing. Latency-free 5G broadband networks, Artificial Intelligence (AI) and Augmented Reality (AR) technologies will converge in the next five years to change the world as we know it. Our devices will change dramatically and change us in ways no one can fully predict. Convergence tells the story of Augmented Reality, a new technology that’s seeping into every smartphone and every workplace. But the smartphone is just the beginning. We will soon wonder how we put up with its miserable form for so long. In this presentation of key ideas from his new book, author and Forbes columnist Charlie Fink will discuss how the convergence will lead to head-worn, interoperable AR/VR glasses and, ultimately, to wearable, invisible, computing. The book uses a kind of AR called "marker AR," to allow readers to use their smartphone to bring pages to life in surprising and entertaining ways to illustrate how the world, and everyone it, will be painted with data. More than a book about technology, this is about an evolutionary change in humankind.
William Newell | Northsouth Studios
Michael Rucker | OmniVirt
Lewis McClam | Viewz Marketing, LLC
Samuel Huber | Admix
Lisa Peyton | Intel
XR allows for almost unlimited technological creativity, but ultimately we need to have monetization solutions. This panel focuses on ways companies have used immersive technologies to drive revenue with a strong focus on advertising solutions.
Nick Klingensmith | Microsoft
To-date, most 3D graphics have been rendered on opaque displays. Now, not only are we putting holograms into the real world, but we're also doing it on additive displays! How do we render holograms that look good in this environment, and how do we make them look like they belong? The Mixed Reality Lighting Tools are a collection of easy Unity based solutions, from replicating your environment's lighting, to casting believable additive shadows. Come find out how easy it is to make your Mixed Reality application more immersive!
Matan Libis | Wakingapp
This session will address the evolution in the AR industry, moving from cool demos and videos to providing actual value for industries, classroom, and advertisers.
Sam Schoonover | Goldenvoice
An exploration of various strategies to implement XR technologies into the music festival experience and drive fan engagement.
Yelena Rachitsky | Oculus
Marcie Jastrow | Technicolor
Corey Strassburger | Kite & Lightning
Ted Gagliano | Twentieth Century Fox Studios
An exploratory session speaking to entertainment industry veterans and new indie gaming startups.
Shelley Peterson | Lockheed Martin Aeronautics Company
This rapidly emerging technology has enabled capabilities with unbelievable returns. We will share the scoop on the latest activities and the numbers we are seeing, and we will also share a few thoughts on "adventures" to avoid.
Nan Wang | Rokid
Paris Fan | Rokid
Gonglue Jiang | Rokid
In this talk, we will discuss how Rokid creates a seamless AR experience from two aspects: ergonomic design(hardware) and systematic UI/UX design(software). The presentation will also share the insights of the entire product development cycle of Rokid Glass: from crafting product appearance with strict constraints, deploying user interfaces on a new and unique AR device, to the case studies and progressive design of real implementations. The talk offers a glimpse of the future AR design methodology by demonstrating the superpower enabled by design thinking. Rokid Glass is an AI-enabled, all-in-one AR glasses already in mass production, with seamless user experience which widely adopted by the industry.
Ashley Crowder | VNTANA
Karen Morgan | Soma Innovation Lab
Brett Jones | Lightform
Shawn Frayne | Looking Glass Factory
Debra Davis | NKLS
Isaac Rayment | MRSV
Although most Augmented and Virtual Reality news is focused on mobile and glasses form factors, XR can be so much more. There are technologies that extend reality such as holograms, projection mapping, sound, AI, and IoT, that go beyond the traditional definition of XR. This panel will discuss the consumer possibilities of these engaging form factors.
Farshid Fallah | Samsung Electronics America
Jonathan Hirshon | Horizon PR
Linda Jacobson | Virtual World Society
Tony Parisi | Unity Technologies
Tish Shute | Huawei
Jesse Schell | Schell Games
David Frerichs | Amazon
Ben Delaney | Greenlight Insights
Jeremy Fontana | National Geographic Night Sky Odyssey
National Geographic Night Sky Odyssey is one of the most unique and compelling examples of leveraging AR in the entertainment and education space. Guests are provided with a take-home AR headset by Aryzon, and using their own smart phones are presented with a immersive tour of the dark sky. Using the phones GPS, compass and accelerometer, the specially designed version of Escapist Games Star Chart overlays high definition renderings of the original 17th century illustrations of the 88 constellations. Names of the stars and planets as well as the illustrations are perfectly superimposed over the actual night sky, bringing to life, like never before the heavens above us. Learn how this exciting new example of AR has enthralled audiences in its first year of sold out shows, and is enabling locations around the world to offer this revolutionary technology to excite and engage visitors of all ages.
Rajiv Tiwari | Johnson & Johnson
Johnson & Johnson Presentation
Wind down after a busy first day and grab a drink at the cash bar at the Hyatt pool, located just outside of the hotel lobby. Please join us for a pool party from 6:00 – 9:00pm. The Hyatt Regency Santa Clara is connected to the Santa Clara Convention Center, at 5101 Great America Pkwy, Santa Clara, CA 95054.