Agenda

03:00 PM - 04:00 PM
Foyer
Break
04:00 PM - 04:30 PM
Grand Ballroom G
Gaming & Entertainment

Sitting Courtside with the NBA

David Browning | NBA Digital

Description

The National Basketball League (NBA) is one of the most progressive, forward looking and technologically advanced professional sports leagues in the world. Join David Browning, Senior Product Manager for NBA Digital and hear about the wide scope of VR/AR/MR products that they have brought to the market in the past few years. As well as a discussion on where HMD sports content will likely go in the coming years.

Speakers

David Browning
Sr. Product Manager, Emerging Products , NBA Digital
04:00 PM - 04:30 PM
Grand Ballroom EF
Enterprise

Description

TBD

04:00 PM - 04:30 PM
Mission City
Main Stage

Convergence

Charlie Fink | Forbes

Description

This is a historic moment. We are on the cusp of a new generation of mobile computing. Latency-free 5G broadband networks, Artificial Intelligence (AI) and Augmented Reality (AR) technologies will converge in the next five years to change the world as we know it. Our devices will change dramatically and change us in ways no one can fully predict. Convergence tells the story of Augmented Reality, a new technology that’s seeping into every smartphone and every workplace. But the smartphone is just the beginning. We will soon wonder how we put up with its miserable form for so long. In this presentation of key ideas from his new book, author and Forbes columnist Charlie Fink will discuss how the convergence will lead to head-worn, interoperable AR/VR glasses and, ultimately, to wearable, invisible, computing. The book uses a kind of AR called "marker AR," to allow readers to use their smartphone to bring pages to life in surprising and entertaining ways to illustrate how the world, and everyone it, will be painted with data. More than a book about technology, this is about an evolutionary change in humankind.

Speakers

Charlie Fink
XR Consultant, Columnist, Author , Forbes
04:00 PM - 05:00 PM
Grand Ballroom H
Marketing & Sales

How To Make Money with XR?

William Newell | Northsouth Studios

Michael Rucker | OmniVirt

Lewis McClam | Viewz Marketing, LLC

Samuel Huber | Admix

Lisa Peyton | Intel

Description

XR allows for almost unlimited technological creativity, but ultimately we need to have monetization solutions. This panel focuses on ways companies have used immersive technologies to drive revenue with a strong focus on advertising solutions.

Speakers

William Newell
CEO , Northsouth Studios
Michael Rucker
Chief Operating Officer , OmniVirt
Lewis McClam
CEO / Founder , Viewz Marketing, LLC
Samuel Huber
CEO , Admix
Lisa Peyton
Immersive Strategist , Intel
04:00 PM - 05:00 PM
Grand Ballroom AB
Developer

Increasing Immersion with the MR Lighting Tools

Nick Klingensmith | Microsoft

Description

To-date, most 3D graphics have been rendered on opaque displays. Now, not only are we putting holograms into the real world, but we're also doing it on additive displays! How do we render holograms that look good in this environment, and how do we make them look like they belong? The Mixed Reality Lighting Tools are a collection of easy Unity based solutions, from replicating your environment's lighting, to casting believable additive shadows. Come find out how easy it is to make your Mixed Reality application more immersive!

Speakers

Nick Klingensmith
Mixed Reality Academy Lead Engineer , Microsoft
04:00 PM - 05:00 PM
Grand Ballroom CD
Creator

Description

This session will address the evolution in the AR industry, moving from cool demos and videos to providing actual value for industries, classroom, and advertisers.

Speakers

Matan Libis
CEO , Wakingapp
04:30 PM - 05:00 PM
Grand Ballroom EF
Enterprise

Description

Coming Soon

04:30 PM - 05:00 PM
Mission City
Main Stage

Description

Coming Soon

04:30 PM - 05:00 PM
Mission City
Main Stage

Augmenting Coachella

Sam Schoonover | Goldenvoice

Description

An exploration of various strategies to implement XR technologies into the music festival experience and drive fan engagement.

Speakers

Sam Schoonover
Coachella Digital Innovation Manager , Goldenvoice
04:30 PM - 05:30 PM
Grand Ballroom G
Gaming & Entertainment

Intersection of gaming and entertainment in XR

Yelena Rachitsky | Oculus

Marcie Jastrow | Technicolor

Corey Strassburger | Kite & Lightning

Ted Gagliano | Twentieth Century Fox Studios

Description

An exploratory session speaking to entertainment industry veterans and new indie gaming startups.

Speakers

Yelena Rachitsky
Executive Producer, Experiences , Oculus
Marcie Jastrow
SVP Immersive Media, Head of The Technicolor Experience Center , Technicolor
Corey Strassburger
Creative , Kite & Lightning
Ted Gagliano
President Feature Post Production , Twentieth Century Fox Studios
05:00 PM - 05:30 PM
Grand Ballroom EF
Enterprise

The Reality of Earth and Space: Navigating the Successful Path to AR/MR Solutions

Shelley Peterson | Lockheed Martin Aeronautics Company

Description

This rapidly emerging technology has enabled capabilities with unbelievable returns. We will share the scoop on the latest activities and the numbers we are seeing, and we will also share a few thoughts on "adventures" to avoid.

Speakers

Shelley Peterson
Emerging Technologies Lead/Principal Investigator for Augmented Reality , Lockheed Martin Aeronautics Company
05:00 PM - 06:00 PM
Grand Ballroom CD
Creator

Design a seamless solution for AR glasses

Nan Wang | Rokid

Paris Fan | Rokid

Gonglue Jiang | Rokid

Description

In this talk, we will discuss how Rokid creates a seamless AR experience from two aspects: ergonomic design(hardware) and systematic UI/UX design(software). The presentation will also share the insights of the entire product development cycle of Rokid Glass: from crafting product appearance with strict constraints, deploying user interfaces on a new and unique AR device, to the case studies and progressive design of real implementations. The talk offers a glimpse of the future AR design methodology by demonstrating the superpower enabled by design thinking. Rokid Glass is an AI-enabled, all-in-one AR glasses already in mass production, with seamless user experience which widely adopted by the industry.

Speakers

Nan Wang
Senior UX Designer , Rokid
Paris Fan
UX Researcher/Designer , Rokid
Gonglue Jiang
Chief Designer , Rokid
05:00 PM - 06:00 PM
Grand Ballroom H
Marketing & Sales

New AR Form Factors

Ashley Crowder | VNTANA

Karen Morgan | Soma Innovation Lab

Brett Jones | Lightform

Shawn Frayne | Looking Glass Factory

Debra Davis | NKLS

Isaac Rayment | MRSV

Description

Although most Augmented and Virtual Reality news is focused on mobile and glasses form factors, XR can be so much more. There are technologies that extend reality such as holograms, projection mapping, sound, AI, and IoT, that go beyond the traditional definition of XR. This panel will discuss the consumer possibilities of these engaging form factors.

Speakers

Ashley Crowder
CEO, Co-Founder , VNTANA
Karen Morgan
CoFounder & Creative Dir , Soma Innovation Lab
Brett Jones
CEO , Lightform
Shawn Frayne
CEO , Looking Glass Factory
Debra Davis
Managing Director , NKLS
Isaac Rayment
FOUNDER / CEO , MRSV
05:00 PM - 06:00 PM
Grand Ballroom AB
Developer

Samsung Tutorial

Farshid Fallah | Samsung Electronics America

Description

Samsung Tutorial

Speakers

Farshid Fallah
Director of Developer Relations, XR and Gaming , Samsung Electronics America
05:00 PM - 06:00 PM
Mission City
Main Stage

The O.G.’s of VR - lessons learned, vision confirmed

Jonathan Hirshon | Horizon PR

Linda Jacobson | Virtual World Society

Tony Parisi | Unity Technologies

Tish Shute | Huawei

Jesse Schell | Schell Games

David Frerichs | Amazon

Ben Delaney | Greenlight Insights

Description

Coming Soon

Speakers

Jonathan Hirshon
Principal , Horizon PR
Linda Jacobson
Board Member , Virtual World Society
Tony Parisi
Head of AR/VR Ad Innovation , Unity Technologies
Tish Shute
Director AR/VR/MR , Huawei
Jesse Schell
CEO , Schell Games
David Frerichs
Principal Engineer, Alexa Voice Services , Amazon
Ben Delaney
Chief Analyst , Greenlight Insights
05:30 PM - 06:00 PM
Grand Ballroom G
Gaming & Entertainment

Ground breaking example of using AR in Entertainment

Jeremy Fontana | National Geographic Night Sky Odyssey

Description

National Geographic Night Sky Odyssey is one of the most unique and compelling examples of leveraging AR in the entertainment and education space. Guests are provided with a take-home AR headset by Aryzon, and using their own smart phones are presented with a immersive tour of the dark sky. Using the phones GPS, compass and accelerometer, the specially designed version of Escapist Games Star Chart overlays high definition renderings of the original 17th century illustrations of the 88 constellations. Names of the stars and planets as well as the illustrations are perfectly superimposed over the actual night sky, bringing to life, like never before the heavens above us. Learn how this exciting new example of AR has enthralled audiences in its first year of sold out shows, and is enabling locations around the world to offer this revolutionary technology to excite and engage visitors of all ages.

Speakers

Jeremy Fontana
President and Concept Creator , National Geographic Night Sky Odyssey
05:30 PM - 06:00 PM
Grand Ballroom EF
Enterprise

Johnson & Johnson Presentation

Rajiv Tiwari | Johnson & Johnson

Description

Johnson & Johnson Presentation

Speakers

Rajiv Tiwari
Technology Manager / Immersive Realities Service Owner (AR/VR/MR) , Johnson & Johnson
06:00 PM - 09:00 PM
Hyatt
Networking

Description

Wind down after a busy first day and grab a drink at the cash bar at the Hyatt pool, located just outside of the hotel lobby. Please join us for a pool party from 6:00 – 9:00pm. The Hyatt Regency Santa Clara is connected to the Santa Clara Convention Center, at 5101 Great America Pkwy, Santa Clara, CA 95054.