In this session Jan is going to give an overview about the manifold requirements XR solutions must fulfill for a successful implementation in an enterprise environment. Some of the key learnings will be shared and he also will point out the small differences existing between the consumer world and enterprise approaches.
What’s inspiring a growing technical and creative community to build AR experiences with a sound first approach? John Gordon (@john_b_gordon), SVP Head of Consumer Electronics Division at Bose, will speak about the wearable devices and tools that developers and creators are using to build audio augmented experiences with Bose AR. Showcasing some of the more compelling and available “heads up and hands-free” applications, built by members of the Bose developer and creative community, you’ll hear how Bose AR is enabling new experiences for millions of users. Learn more at bose.com/ar.
Leaning into the future of Immersive storytelling and spatial computing at The New York Times
While many companies include “AR Cloud” in their descriptions of offerings, to those outside the echo chamber, messaging about AR Cloud resembles a very dense fog. What constitutes an AR Cloud product or feature? Who’s doing what on or in AR Cloud? How can buyers evaluate AR Cloud offerings? How can AR Cloud technology providers evaluate potential partners? This talk reveals the world’s first “landscape view” of AR Cloud companies, products and services and describes distinct ecosystem segments. It provides a framework which technology buyers can use to define requirements and AR Cloud technology providers can use to differentiate their offerings.
Deskless workers have been receiving quite some attention as of late, and rightly so. 80% of the workforce is deskless, but until now they’ve been largely missing from the digital transformation strategy. Desk workers use CRM packages and ERP systems. Deskless workers have pen and paper. Technology is bringing the deskless workforce on the verge of a new era: connected workers, empowered by mobile and wearable technology. •The needs of the deskless workforce in industry? •Smart eyewear for smart workers? •Software to inform, to guide, to assist? •The business value? Augmented or Fake Reality?
Augmented Reality is having a profound impact on the way people shop online. By enabling consumers to interact with and try products before purchasing as they would in a brick and mortar store, Augmented Reality has been proven to increase sales conversions, reduce product returns and extend online engagement. This presentation will examine the latest technologies, trends and strategies for deploying AR for e-Commerce.
Raising a baby bird is tough. Building a digital one that looks gorgeous and captures the hearts of both bird and non-bird lovers is even tougher. In this session, Chandana Ekanayake, Co-founder and Studio Director of Outerloop Games, will share about the specific tools used to create the majestic feathered friend in their new game, Falcon Age. He will also share about the power of using AI, gameplay, and narrative to allow players to build a relationship with a character in VR and non-VR. He’ll wrap up the session with tips on how to create excitement and awareness of your game using social media and Q&A.
Network with your peers and share your session highlights. NOTE: Food and beverages are available for purchase at the following food stands located within the Santa Clara Convention Center: Pete’s Coffee Cart, Great America Lobby Food Court, Mission City Lobby Food court
The National Basketball League (NBA) is one of the most progressive, forward looking and technologically advanced professional sports leagues in the world. Join David Browning, Senior Product Manager for NBA Digital and hear about the wide scope of VR/AR/MR products that they have brought to the market in the past few years. As well as a discussion on where HMD sports content will likely go in the coming years.
This is a historic moment. We are on the cusp of a new generation of mobile computing. Latency-free 5G broadband networks, Artificial Intelligence (AI) and Augmented Reality (AR) technologies will converge in the next five years to change the world as we know it. Our devices will change dramatically and change us in ways no one can fully predict. Convergence tells the story of Augmented Reality, a new technology that’s seeping into every smartphone and every workplace. But the smartphone is just the beginning. We will soon wonder how we put up with its miserable form for so long. In this presentation of key ideas from his new book, author and Forbes columnist Charlie Fink will discuss how the convergence will lead to head-worn, interoperable AR/VR glasses and, ultimately, to wearable, invisible, computing. The book uses a kind of AR called "marker AR," to allow readers to use their smartphone to bring pages to life in surprising and entertaining ways to illustrate how the world, and everyone it, will be painted with data. More than a book about technology, this is about an evolutionary change in humankind.
One of the factors that give us confidence in the future of spatial computing is the amount of investment being made by influential tech giants. That includes most of the major platforms and more notably, tech' s big five: Apple, Google, Facebook, Amazon and Microsoft. But an important question is Why? What are their motivations? The answer is different for each of these players, but one theme persists: They're each motivated to protect or grow core businesses. And they're finding ways that XR, especially AR in the near term, accomplishes that goal. Why is this important? Answering the question of why can inform the what and how, which have implications for the rest of us. Knowing these players' course headings and motivations are can help XR startups and investors align their strategies and product road maps. ARtillery Intelligence Chief Analyst Mike Boland has spent lots of time thinking, writing and speaking about this topic (including a chapter in Charlie Fink's latest book) and will break it down for the AWE audience. This will include an in-depth look at each of these players' moves, motivations and trajectory.
AR Try-Ons for footwear have arrived. We look at how Vyking's SneakerKit will be used by brands, creators and in e-commerce as well as how this technology will ultimately will give birth to a new era of digital fashion.
Spatial AR has provided an entirely new canvas for designers. No longer encumbered by a 2 dimensional window, UX designers are free to explore a 3 dimensional space. Yet, designers seem confined to traditional UI elements, influenced by standards for web or mobile applications even when we know the potential for spatial AR to present information not just when we need it, but where. Inspired by the concept of embodied perception, Hannah Nye will teach attendee’s DI’s process for breaking old design paradigms. She will teach designers how to influence user action and improve performance within enterprise AR maintenance and medical AR training experiences. This tutorial will be approximately 50 minutes.
In this talk Jan-Erik will present his vision of how AR Cloud tecnology can enable a digital upgrade of our shared physical reality and how that holds the promise of enhansing every aspect of our digital lives you can imagine and beyond. The AR industry needs this technology to be able to realize what futurist and sci-fi authors have been envisioning for the last few decades and what the speaker himself has been dreaming of since his teenage years. On the flip side of the great potential that AR Cloud holds for good, there is also the real risk of falling into "Black Mirror" scenarios. If we are careless about this technology things might descend towards a digital prison rather than a digital upgrade. Already we see how Shenzhen, China is using exponential technology to monitor and track every person everywhere - the invasiveness of this practice will become much worse if or when the authorities deploy AR-Cloud technology. Towards the end of his talk, Jan-Erik will also say a few words about how Open AR Cloud is bringing together people from all over the world to build an open and interoperable spatial computing ecosystem for the benefit of all. By bringing together the best minds we have a fighting chance to avoid the pitfalls and usher in a great new era!
An exploration of various strategies to implement XR technologies into the music festival experience and drive fan engagement.
The launch of a new XR platform often creates a great deal of excitement among institutional users and developers alike. After all, products such as Oculus, HoloLens and Magic Leap help us significantly improve the way we tell stories, train employees and address persistent maintenance challenges. However, for developers, each product launch presents its own unique challenges. The team has to familiarize itself with a new SDK, a new device and often a completely different way of structuring content. In this session, Penn Arthur, CEO of Inhance Digital, an LA-based interactive marketing agency with 21+ years of experience, will share the first-hand perspective of such a team of developers. What did we learn? What challenges did we experience? What would we do differently the next time around?
Creative Microsystem was among the first near-eye optics companies to successfully demonstrate a laser-to-waveguide hybrid display, of the kind most recently made known by HoloLens 2 (not affiliated). Bill Parker first saw fame when he invented the Plasma Lamp while at MIT. Today he wants to speak to AWE about an Artificial Intelligence interface for Augmented Reality applications.
XR allows for almost unlimited technological creativity, but ultimately we need to have monetization solutions. This panel focuses on ways companies have used immersive technologies to drive revenue with a strong focus on advertising solutions.
An exploratory session speaking to entertainment industry veterans and new indie gaming startups.