Join a discussion about how NYC is engaging this emerging industry by building an ecosystem driven by startups, entrepreneurs, investors, corporations, academics, students, subject matter experts, and other professionals. Learn about how these stakeholders are collaborating on applications, research, and development, thought leadership and engagement across sectors from healthcare to eCommerce. Hear about use cases in healthcare, media and industrial manufacturing and more.
Active XR investors and advisors converse on the XR market, investment opportunities and the challenges XR startups face.
Imagine a world of online shopping where you’ll never again have to purchase anything with only a small, blurry product picture to reference; where you can see stunning 3D models of every sneaker, couch, and coffee mug before you purchase; where you’ll never have to wonder what a product will actually look like when it finally gets delivered to you. Join VNTANA’s Ashley Crowder as she explores how simplifying the creation, management, and distribution of 3D assets across the web, AR, and VR benefits both brands and consumers; how XR is being utilized to create a more seamless and advanced e-commerce experience, driving revenue and fostering brand affinity.
In theatre and film, the 'mise en scène' refers to the 'placing on stage', or arrangement of design and scenic elements. Often this takes places within a frame of a stage or screen, but in XR, the literal frame of storytelling is removed. This session will go through the elements of mise en scène as seen in theatre, and best practices for XR.
Join Dave Bushore (Executive Producer, Marvel Studios), Vicki Dobbs Beck (Executive in Charge, ILMxLAB), and Michael Koperwas (Visual Director, ILMxLAB), as they share how Marvel Studios and ILMxLAB expanded and allowed fans to step into the Marvel Cinematic Universe through Avengers: Damage Control. They'll discuss how they brought immersion, developing for an interactive space, and the unique wish fulfillment opportunities and experiences that location-based entertainment offers to Earth's Mightiest Heroes.
Stan Larroque will introduce and demo the Lynx R1, a new kind of standalone device for Mixed Reality.
In this talk we will share advice for building instinctual interactions for HoloLens that leverage fully articulated hand tracking, eye tracking, and spatial awareness. We will then show how to apply those principles in using Mixed Reality Toolkit (MRTK), a cross-platform UX toolkit for Unity that makes it easy to build user interfaces for Mixed Reality on a wide range of devices.
As the immersive media industry takes shape, we're finding it breaks the mold in more ways than one. Storytellers are embracing new formats and matching them with new narrative mechanisms. These immersive stories leverage alternative funding models and new distribution channels, like location-based and VR storefronts. Without an industry status quo, leading women are stepping up to blaze trails in immersive media.