How is AR resonating with everyday consumers? Amidst all the theories and speculation about its scale and utility, there’s little tangible evidence of mobile AR’s actual engagement levels. With that in mind, ARtillery Intelligence has partnered with Thrive Analytics to field the first-ever consumer survey (n=3000) for usage and sentiments about mobile AR. How often are they using it? How satisfied are they? What types of experiences do they like most? And how much are they willing to pay for mobile AR apps and experiences? We have the answers. Now in its third wave, the survey also has a solid baseline data for longitudinal analysis and notable trending. We’ll walk through the latest results and draw out meaning and strategic implications for AR players.
"Out There" is the first-ever immersive musical in Spatial Computing - a unique combination of storytelling, music and technology. "Out There" was introduced to the world at Comic Con Paris in late 2019, and is making its U.S premiere in 2020. Creator Thibault Mathieu (Wilkins Avenue) and Sound Supervisors Scot Stafford and Richard Warp (Pollen Music Group) will discuss the project's genesis, and how they produced and operated the largest-scale Location-Based Magic Leap experience to date, worldwide.
New research findings will be shared regarding the use of 3D and AR to drive product consideration, engagement, and sales.
Hear from Volvo's Lead Virtual Experiences,Timmy Ghiurau, about how he broke new ground with the multi-awarded Volvo Varjo collaboration by bringing technology forged in gaming into one of the leading brands in the automotive industry. Timmy will introduce their Product Simulator platform from Volvo Cars used for simulations and XR experiences, that will help Volvo Cars to shape the future of mobility, by enabling users to contribute in developing scenarios, and services for the automotive track.
Technologists in industries from retail, to medical technology, to gaming, to manufacturing are scrambling to keep pace in the rapidly expanding world of augmented reality (AR) and virtual reality (VR)—collectively known as XR. This rush for revolutionary technology is particularly exciting for developers who are eager to find new ways to deliver immersive experiences to end users. We are just on the cusp of a new frontier of XR applications and experiences, with limitless potential for innovation; however, significant barriers to the growth of this frontier exist. Fragmentation hurts the end user and causes confusion: “Will the next hot title come to the platform I purchase?”; “Will the next innovative controller be supported?”; “Will my platform remain relevant going forward?” Consumers are left uncertain as to what kinds of software and hardware they should invest in. This hesitancy kills consumer interest, further hindering the AR/VR industry’s ability to grow. OpenXR is the cross-platform standard for the VR and AR ecosystem, which helps applications run on a multitude of platforms, and allows hardware manufacturers to gain access to a broader range of pre-existing content. This presentation looks at what is will take for success in this new XR frontier and the role that open standards and ecosystems plays in getting software and hardware developers to common ground.
Cloud-rendered Gaming and XR have unique challenges, in that, the user quality of experience must be equivalent to a locally rendered experience. Merely quantifying this quality of experience is a challenge, let alone building the levers to control it. In this talk we will discuss these challenges and various approaches being trialed. The conversation shall span rendering and streaming (Nvidia), Cloud Gaming (Blade Shadow), Cloud AR (Gridraster), media formats (Tencent) and Edge computing (Charter Communications). We shall also discuss GPU multi-tenancy, network readiness for immersive, as well as the trends and enablers for market traction.
Callie Leone, Max Noir & Vivian Chazen will lead an interactive discussion on leveraging XR to develop physical, emotional, and cognitive resilience. These industry leaders will highlight best practices, content, and experiences that have impacted their journeys overcoming concussions, epilepsy, and cancer. They will explore what areas of today’s marketplace have from gaming to healthcare and art and invite the audience to participate in an unconventional way showcasing the importance of empathy and neurodiversity in creating VR.
In the bleeding edge of VR, AR, MR, there are many amazing demos fueled by big budgets invested into content, software, hardware, and location-based experiences. There are a few big hits for VR headsets in homes such as Beat Saber, as well as, mobile AR experiences such as Pokemon Go. There are many nascent technologies that have the potential to be scalable in the near future. Speak with people at the forefront of scaling user experience with technology and discover how to create tech-driven scalable human experiences that make maximum impact. Address the ethics and dangers of such powerful technology and discuss how to leverage crafting scalable human experience as a force for good. We will end with a question and answer session for active participation with the audience.
Why do some projects fall flat and others succeed? What makes a successful prototype or proof of concept vs. a successful consumer or business product? Let’s dive into some actual examples to understand.
Hear Timoni West, Director of XR Research at Unity, explain why she believes that the spatial computing world of the future will be an attainable reality sooner than you may imagine. She will begin by walking attendees through three great shifts in computer-human interactivity, leading to the present day. She will describe how these shifts have started to change how we think about AR and VR applications and raise the question: Where do we truly see consumer augmented reality and virtual reality in ten years? Finally, Timoni will demonstrate how recent innovations are enabling the digital future, where humans will interact with digital objects in the real world.
Immersive technologies are changing the way people interact with their surroundings and with each other, blurring the lines between the digital and physical worlds and reducing the friction between brands and their audiences. Specifically with AR, brands now have the power to interact with consumers in their own environment (cue one of Daenerys’ dragons landing on NYC’s Flatiron Building). The opportunities are seemingly endless – yet companies are still trying to wrap their heads around the tech and its value proposition. How do you achieve ROI? Olivier Koelemij, MD of MediaMonks LA, will make a case for every brand to implement AR into what he calls the ‘modern marketing mix’, capitalizing on its possibilities, whilst addressing both the challenges impacting the adoption of AR as well as the developments that will soon make it even more accessible.
In the commoditized environment of land oilfield operations, efficiency is the primary driver of profitability. Schlumberger has created a technology workflow, that increases the productivity of land operations through the utilization of drone mapping, 3D collaborative VR planning and AR assisted execution.
Navigating the healthcare industry is difficult from both a regulatory and usage design perspective for any new solution. XR applications face additional challenges because the healthcare industry is still fairly unfamiliar with the technology. During this discussion we will examine how to design XR solutions to maximize consumption, scale into future solutions, and mitigate PHI concerns in a strict security environment. We will examine investments made into XR by not only the Cleveland Clinic but also our partners to include healthcare’s futuristic desires to implement XR into standard clinical practices.
“The Mirrorworld” A digital copy of our world accessible through XR, 5G and AI, will enable brands to unlock highly intelligent and immersive experiences for consumers. With always-on immersive technology, fast low-latency data and deep learning, the objects we interact with will exist beyond physical form to include digital information. For brands, this will connect your products to consumers in ways never before possible. Join us as we explore this emerging technology and uncover future opportunities to connect with consumers in the Mirrorworld.
There is no design standard of interaction for virtual reality which makes it difficult to create intuitive experiences. We will go through use cases based on our learnings at LiveLike building apps for broadcasters to watch live sports events with friends and fans.
Phone-based AR has proved somewhat disappointing for content consumption, leading many to put their hopes for the technology in an AR headset future. However, while content consumption and gaming remain marginal, phone-based AR and related technologies contain a wealth of utility for both industry and consumers by providing a useful understanding of the world around them. Wren works on home understanding for Airbnb. While this usually invokes thoughts of virtual tours, full virtual tours have a high cognitive load and are difficult to capture or view on mobile devices. Often, the ability to (1) understand and organize the information of a space, and (2) recognize and later diff that space is both easier to capture on a phone and more useful for both industry and consumer needs.
Having spent 54 years developing virtual and augmented reality technology and applications, Dr. Furness has a ‘grandfather’s’ perspective to derive lessons learned and make recommendations about how we should approach the future of XR development and application. Dr. Furness will present a manifesto containing 14 principles for all who participate in the XR community to embrace for creating a technology that truly lifts humanity. He will also outline new initiatives of the Virtual World Society to enrich the XR community of developers.
To effectively blur the line between the digital world and the physical world, augmented reality (AR) apps need a sense of presence and context. Krikey, the developers of an AR gaming app, will share how they’re creating a deeper sense of immersion and presence in their newest mobile AR game, Sia’s Adventure. Attend this session to discover the insights Krikey learned from using Unity’s Mixed and Augmented Reality Studio (MARS) and AR Foundation in the first AR adventure game with human characters, built with Google Maps. You’ll understand how these tools and workflows work together to create deeply interactive AR experiences that intelligently interact with the real world.