May 26
10:50 AM - 11:10 AM
Description
Throughout history our tools have defined the shape of our world—and so it will be with the augmented world. If a tool makes something easy, creators will explore and innovate in that space. If a tool makes something difficult, they’ll take their first idea and move on. In this session we’ll break down the unique challenges and opportunities for the XR tools that will empower a diverse group of creators to shape the next generation of augmented worlds.
Speakers
Senior Interaction Designer
,
Microsoft
May 27
08:40 AM - 09:00 AM
May 27
11:30 AM - 11:50 AM
Description
Immersive experience has long found a home in location-based entertainment, bringing a sense of disbelief and amazement. Virtual and augmented reality technology is a natural progression of the innovation around these experiences and adoption has been growing over the past three years in its second emergence in out-of-home entertainment.
While there is enthusiasm around the endless possibilities for xR in the location-based entertainment market, a bumpy road lies ahead with many challenges.
Join Greenlight Insights for a detailed, data-driven presentation exploring the current state of xR in location-based entertainment and where we will be heading.
Speakers
VR/AR Analyst
,
Greenlight Insights