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Reimagining the College Campus Visit - Bringing AR Storytelling to Marketing

Description

The pandemic disrupted prospective students and their families from the college campus visit, one of the most impactful experiences for those students and their families. A meaningful visit experience helps students imagine their lives at a university setting and sets the stage for students’ long-term success. Yet what happens when in-person visits and tours with guides can’t happen?
Close to 70k people visit the University of Texas at Austin every year, consisting largely of prospective students and their family and friends. In early 2020, the University of Texas at Austin opened their new Welcome Center, yet no one came because we were all at home. In partnership with The Texas Immersive Institute, UT Admissions wanted to better connect with digital first families. With the use of 8th Wall WebAR, Texas Immersive faculty and students reimagined the prospective UT Austin Longhorn experience. This panel will offer insights into the project's experience from the personalized AR Mailer sent to the home, to extending the on-campus tour with a location-based AR game, and an opportunity to capture the memory with an AR photo booth at the Welcome Center.

Speakers

Professor/Founding Director, Texas Immersive Institute , University of Texas at Austin
Filmmaker / Educator , University of Texas at Austin

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