In this joint talk with Epic Games and German mixed-reality studio NSYNK, we showcase enterprise AR apps, using VisionLib’s Model Tracking in Unreal Engine for best-in-class XR experiences. VisionLib for Unreal makes a good fit and opens new opportunities for the XR developer community and enterprises, as it expands the choice of providers of 3D real-time engines for XR experiences. We’re giving exclusive insights on the Porsche Taycan AR Event App, the first broadcast-quality AR app for journalists. Launched in early 2021, it brought the visual quality and precision otherwise only known from broadcast solutions to a mobile phone – for content creators to explore the technical features of Taycan augmented directly on the vehicle and, at the same time, to produce high-quality media content for reporting. The project has received a lot of attention on social networks and in the media. VisionLib was one of the first SDKs, who made model tracking available to AR developers early. It has become a de-facto standard tracking technique. For good reasons: it's the only technique for enterprise-grade marker-less object tracking, is reliably precise, can handle object movement and remains working under changing or even adverse light conditions. When it comes to uncompromised results, Unreal Engine is the state-of-the-art real-time engine and editor with photorealistic rendering, lifelike animation and much more – on an open, extensible platform that won't tie developers down.
Immersive experiences are about to become the new frontier of marketing, providing customers with more control over their experience and the ability to invite in and experience brands they love. With the looming fight for attention, brands need to understand the opportunities and threats: how to be discovered, how to be "invited in" as trusted partners in XR , and how to stay involved when consumers navigate their world with Augmented Reality as the information and experience layer. With new ways to access XR experiences, this panel will explore how consumers will use XR to engage with brands in a variety of ways - including potentially excluding them completely - and how brands should be approaching how to set themselves up for success in the near future.
Many brands have embraced Augmented Reality advertising on platforms such as Facebook, Instagram and Snapchat for the power it gives audiences to try their products on virtually. But AR commerce is about so much more than the virtual try-on. When done right, AR can serve the entire marketing funnel, from fun, compelling experiences that redefine how consumers engage with brands to viral advocacy campaigns that extend an advertiser’s reach and boost their brand awareness. In this talk, Camera IQ co-founder Allison Ferenci will discuss the secrets for creating AR experiences that impact the entire decision-making funnel.
Automotive manufacturers are leading the way in leveraging XR technology in retail to showcase their band and their vehicles. BMW, Audi and Porsche are no exception to this. In doing so, are realising significant return on investment and demonstrating a strong business case for using the technology. In this talk, Richard Armstrong, an XR strategist and Enterprise Architect who has worked in the automotive retail industry, will show how these leading brands and their retail partners use XR to help customers choose and customise the right vehicle, enhance the customer journey while realising increased profit margins and business operational efficiencies:
P&G Virtual LifeLab is a multiplayer immersive experience that has been created and launch for CES in 2021 to showcase P&G’s Brand and Citizenship stories. P&G Virtual LifeLab has been awarded 2nd best experience at CES and has been since evolved to support external and internal events. The innovative platform allows P&G to re-imagine their interaction with consumers, media, customers - always putting the visitor at the center of the experience. In this session you will learn about what it takes to balance creative, scale and impact by doing a deep dive into design, organization and platform choices. P&G is leaning forward using immersive technologies with upcoming initiatives @ CES 2022 and beyond.
3D has drastically increased revenue for the fashion industry. 3D eCommerce has proven to increase conversion rate by 94% and increase cart size by 61%, but that is just the beginning. Once fashion brands have 3D assets they can be sold as NFTs, placed in games for users to dress their avatars and so much more. How should brands be thinking about their 3D strategy? What works well in the Metaverse and what doesn't? Join 3D experts from VNTANA, Together Labs and Epic Games who have worked with freelancers to Fortune 1000 brands to create successful 3D fashion experiences across eCommerce to the metaverse and beyond.