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AR and VR Case Studies in CRM Applications

Description

AR and VR is one of the most exiting new technologies that will have a big impact on business and enterprise over time. Although some see these technologies having slow adoption in mainstream enterprise, it turns out that major segments of the enterprise, especially CRM, Field Service and Training, are seeing rapid interest and serious adoption within all types of CRM IT Programs.
Mr Goldenberg, a noted expert and author on CRM and Mr Bajarin, a well known technology analyst, will share how AR and VR is already being used in large enterprises around the world, and share some of the most successful enterprise based CRM implementations that utilize AR and VR to add greater value to their customers.

Speakers

President , ISM Inc.
President , Creative Strategies

Related Sessions

Description

Immersive experiences are about to become the new frontier of marketing, providing customers with more control over their experience and the ability to invite in and experience brands they love. With the looming fight for attention, brands need to understand the opportunities and threats: how to be discovered, how to be "invited in" as trusted partners in XR , and how to stay involved when consumers navigate their world with Augmented Reality as the information and experience layer. With new ways to access XR experiences, this panel will explore how consumers will use XR to engage with brands in a variety of ways - including potentially excluding them completely - and how brands should be approaching how to set themselves up for success in the near future.

Speakers

CEO & Founder , Emblematic Group
Partnerships Lead, Business Education , Decahedralist
Head of Innovation , Publicis Media
AR Marketing Professor , Brock University
Metaverse Futurist , VR/AR Association

Description

Many brands have embraced Augmented Reality advertising on platforms such as Facebook, Instagram and Snapchat for the power it gives audiences to try their products on virtually. But AR commerce is about so much more than the virtual try-on. When done right, AR can serve the entire marketing funnel, from fun, compelling experiences that redefine how consumers engage with brands to viral advocacy campaigns that extend an advertiser’s reach and boost their brand awareness. In this talk, Camera IQ co-founder Allison Ferenci will discuss the secrets for creating AR experiences that impact the entire decision-making funnel.

Speakers

CEO & Co-Founder , Camera IQ

Description

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In this talk, Richard Armstrong, an XR strategist and Enterprise Architect who has worked in the automotive retail industry, will show how these leading brands and their retail partners use XR to help customers choose and customise the right vehicle, enhance the customer journey while realising increased profit margins and business operational efficiencies:

Speakers

Enterprise Architect , Cassini Limited

Description

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Speakers

Head of Immersive Technologies , P&G

Description

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Speakers

Senior Director of Marketing , Upland
Head of Brands , Epic Games - Unreal Engine
CEO, Co-Founder , VNTANA
CEO , Bitski
Principal , Scale Strategies