John Buzzell is a bestselling author and award-winning leader in emerging technology who’s created experiences across the last six major digital transformations including augmented reality & virtual reality, mobile, video games, social, and more. Focused in technology for media and marketing, he’s led innovative work with Aflac, AT&T, Cartoon Network, Coca-Cola, Comcast, Disney, the NBA, NYC Transit, Porsche, Stanley Black & Decker, and WarnerMedia. He founded the VR/AR Association’s global committee for Marketing and Advertising. He’s an active speaker as well, covering innovation topics like the Metaverse, AR/VR, real-time 3D animation, experiential technology, digital strategy, and more. Appearances include the Augmented World Expo, The Hollywood Professional Association, Reuters XR USA, more than a dozen technology podcasts, and M.I.T. Today, he helps enterprise customers using Epic Games’ Unreal Engine, leading them through new eras in technological advancement and into the open and connected Metaverse of real-time 3D.