President XR+ (by The Lucid Dreams Company)

Phil lives a passion for communication and technologies for 20 years as a consultant (Blippar, MySizeID (Nasdaq MYSZ), Jaunt, Brightcove, Ooyala, Chanel…), as an evangelist (organizer of Brand experience awards, Brand experience conferences, international speakers) and as a tech entrepreneur (Free Conso, Netineo and in 2020 The Lucid Dreams Company / XR.+).

He has worked and built multiple businesses in the emailing, SMS and online video solutions for media & Entertainment businesses.

Since 2017, his focus is on immersive medias (and more specifically Augmented Reality), to deliver brand experiences.

In 2020, Phil and Clément Cordier (who created the initial studio in 2018) decided to create and deploy XR.+, an advanced XR platform to empower engaging experiences deployed at scale for brands and organizations.

Before, Phil has worked in the industry, bank, and distribution sectors as well as a consultant at Accenture.

More info:


Oct 21

15:25 - 15:50


How to Create an Artistic Journey Using Geolocated AR Experiences

Philippe BORNSTEIN | XR+ (by The Lucid Dreams Company)

Pauline Dumora | Les Beaux Arts