In December 2021, Wilkins Avenue AR and leading fragrance company Maison Berger Paris showcased the first-ever Augmented Live Shopping experience. Reinventing retail-tainment, Augmented Live Shopping makes branded live streams more fun, immersive and spectacular. Wilkins Avenue AR's proprietary tech adds AR avatars and 3D animations to traditional live streams on Instagram and other social platforms. The experience resulted in unparalleled engagement and conversion results, which will be presented by Guillaume Rolland, head of Innovation at Maison Berger Paris, and Thibault Mathieu, CEO of Wilkins Avenue AR.
Virtual Manufacturing is the exercise of reproducing the physical behavior of a machine or a plant virtually, through software simulation applied to the Digital Twin. This allows engineers to integrate both mechanical design data and control software. Thus the machine can be tested entirely in the virtual world even before its construction and assembly. Thus reducing the development and construction time drastically. We needed a tool to do these activities that was totally customizable in order to integrate all the dynamics and benefits of virtualization. For this reason we developed a new software based on Unreal Engine that brings virtual manufacturing to an entire new business level. Key benefits are: - Development more flexible - Photo-Realistic 3D graphics - Advanced Human-computer interaction - Ability to simulate a greater amount of objects - +800% in logic calculation performance In Addition , our idea is to use the virtual model on the same platform to provide support for all business functions.
Technology and creativity opened new opportunities in the past few years and after a quick overview, attendees will discover more about use cases in the field of simulation and how they add value to different areas of product development and user experiences. Lukas and Jan will discuss what to expect in the near future and share their view on the business side of XR solutions.