Ori Inbar, CEO and Co-Founder of AWE, will welcome attendees to the 13th annual AWE EU 2022 event with a fresh premise: XR makes dreams a reality!
He will kick off with how XR helped achieve his own personal dreams and proceed with covering how XR has been helping businesses deliver on their goals, people realize lifelong ambitions, and most crucially - fight the biggest threats facing humanity in the next decade.
Since 2010, AWE has been showcasing how XR can make dreams come true and AWE EU will continue with that tradition and help aspiring XR professionals fulfill more of their dreams while making a positive impact around the world with AR, VR and the Metaverse.
Everyone will wear AR glasses on their faces by 2030. Just centimeters from our optic nerve, computers have never been closer to our brains. This changes both content creation and consumption.
These immersive technologies could create a more empathetic, educated and empowering future. But they could also promote inequality and fake news.
Yusuf Omar, Co-CEO of SEEN, has been wearing cameras on his face for over a decade. His team has overlaid journalism stories on cities from Boston to Cape Town. Everyone loves a good story, especially if they can be a part of that story. And that’s what immersive storytelling does. On your face.
Join us for this healthy debate as we roll up our sleeves to discuss how to envision and build a human-centered future towards a democratised, interoperable, multi-layered reality across worlds, platforms and industries. What are the 4.0 tools, techniques and teams needed for this convergence into Life 3.0, and how do take ownership and responsibility to make these new worlds a better place, for you and for me and the entire metahuman race*?
*robots and cyborgs included
The Metaverse, the final frontier.
These are the voyages of many creators on a mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no one has gone before.
Today, virtual reality lets us immerse ourselves in vibrant digital spaces with a surprising sense of social presence—the feeling that you’re right there with someone else, no matter where in the world they happen to be. But technology that opens up new possibilities can also be used to cause harm, especially when your virtual identity is segregated from your real identity. In VR, we sometimes see abusive behaviors such as harassing, bullying, grooming, and racial or sexual discrimination.
How do we prevent bad behaviors and engender pro-social behaviors in VR? How do we encourage people to trust and respect each other when they remain anonymous? In this talk, I'll walk through how we can build trust systems in a virtual environment, how social norms of virtual social spaces compare and differ from real life, and what principles we should follow to ensure we are building for inclusivity and safety of all types of people.
Harassment has been a consistent feature of networked gaming for at least 30 years, and the potential for damage has only increased with the popularity of social virtual worlds in VR. Beginning in 2016, stories of verbal and physical harassment in Social VR have periodically entered the news cycle, casting the VR platforms as negligent and instigating calls for ever more solutions. These solutions have ranged from user-controlled wearables or features connected to avatars to direct platform moderation, as well as finally community driven efforts.
However, implementing tools to combat abuse requires a balancing act on multiple fronts:
- protecting users from abuse through facilitating meaningful UX design to support social experience;
- keeping social platforms active in moderation and subjecting users to mass surveillance;
- attracting new users by making social VR appealing and warning them about the potential dangers.
We encourage you to enjoy one of the many amazing restaurants located around the area of the Lisbon Exhibition and Congress Centre.
Whether you want to see the latest tech in our Expo hall or daring, first-of-its-kind, immersive AR & VR demos, join us in the AWE Expo Hall or the Playground to enjoy the best the XR industry has to offer!
HaptX, Inc. was founded in 2012 with a compelling, if audacious, vision: develop a system capable of providing accurate physical inputs (touch, force, temperature) across an entire user’s body to a degree that the virtual world becomes indistinguishable from the physical world. This system is both an engineering and business challenge, as it requires a commitment to a long-term development roadmap that delivers desirable products along the way. This presentation will cover some of the highlights and pitfalls of the journey to bring such a system to market through a laser focus on enterprise customers. Enterprise customers have been impactful early adopters, because their use cases are so clear; listening closely to their needs has created a durable partnership that benefits the entire industry. Developing haptic technologies that are enterprise-grade is a challenge that HaptX has been working on for a decade now. Yes, it is hard to start a hardware-based startup company. But the best is yet to come and is tantalizingly close.
The AR Cloud will become the most important communication medium of our time, providing connections and context between people, places and connected machines. We will discuss available SDK's and cover the essential elements, components, and tools required to develop public and private spatial computing applications. We'll walk through real world examples created with the YOUAR Cloud SDK to illustrate how to create, use and leverage AR Cloud infrastructure at your facility today.
Many businesses struggle with getting users on their SDK, platform, or product. Learn how you can grow your business by appealing to average consumers and working with the XR community. Create a win-win situation for XR businesses and users.
Join this expert panel as they discuss:
- Access to immersive experiences
- Technology evolution & use cases of new technology integration within immersive experiences
- Impact of web3 & tokenomics on immersive experiences
- Prospects of immersive experiences
The recently funded Horizon Europe project XR4Human, comprises a consortium of researchers, developers and users to promote a Human-centered XR system. The consortium aims at developing European standards for XR that help accelerate an ethical and human-centered development process for hardware and software manufacturers, thereby benefiting technically and commercially from highly usable and inclusive systems. Privacy, safety, ethical, legal and interoperability issues are discussed with the view of bridging the gap between industry and academia as well as cross-industry collaboration, to solve the challenges of tomorrow.
Join these inspiring speakers for a discussion around responsible innovation that takes into consideration privacy, safety, ethical and legal implications and their intersection for a socially acceptable XR governance.
In December 2021, Wilkins Avenue AR and leading fragrance company Maison Berger Paris showcased the first-ever Augmented Live Shopping experience. Reinventing retail-tainment, Augmented Live Shopping makes branded live streams more fun, immersive and spectacular. Wilkins Avenue AR's proprietary tech adds AR avatars and 3D animations to traditional live streams on Instagram and other social platforms. The experience resulted in unparalleled engagement and conversion results, which will be presented by Guillaume Rolland, Head of Innovation at Maison Berger Paris, and Thibault Mathieu, CEO of Wilkins Avenue AR.
The Metaverse has pushed human creativity, interaction and expression past the realms of 20th century technology which boxed digital social interactions and content in 2D. Now, 3D self-representation can build experiences in which embodiment, presence and agency are enhancing human interaction in real-time. Meanwhile, avatars offer new ways for people to meet, create and collaborate in virtual environments – be that in the workplace or for entertainment.
Yet, for the Metaverse to truly come to life, hardware, software, and content need to rise in harmony with the infrastructure and architecture that support it. The defining products and experiences will come from collaborations and partnerships built on different technologies, disciplines, companies and experiences.
Pearly Chen and fellow panellists will explore how the ecosystem can come together to build spaces in which we can all create, express ideas and interact in this new world. Unpacking the latest in immersive technologies, panellists will address ways we can regain natural interactions in virtual worlds and unlock use cases that past generations of technology could not achieve. Authenticity will be at the heart of this discussion, with panellists sharing insights on why this must come first for us all, as the Metaverse pushes the boundaries of content and interaction.
Siemens digitalization technologies help accelerate digital transformation across offices, buildings and factories to create sustainable communities and energy solutions. It harnesses the full potential of digital transformation and accelerates the development of smart infrastructure - easier, faster and at scale.
Join us for an overview of Siemens' solutions that can help partners and customers achieve digital twins faster!