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How to Mix Realities and Unlock Shopping Superpowers

Description

Shopping is the killer feature in any reality. The Spatial Commerce team at Shopify aims to prepare merchants for a wild future where real and virtual worlds merge, delivering the best of IRL and URL shopping. Russ Maschmeyer, Team Lead, and Eric Florenzano, Staff Engineer, are exploring what's possible and useful for merchants in this new landscape. They'll share cutting-edge prototypes as well as tools and capabilities merchants can leverage today.

Speakers

Product Lead , Shopify
Senior Developer , Shopify

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Description

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Speakers

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Description

What exactly should we do about all that Digital Fashion/WEB3/Metaverse buzz? Most brands don't understand the value but want to do something because of the FOMO. We need to dispel the fog and explain 1) how these technologies can be applied in a simple language and 2) how to not just create a project but also connect it to the receiving of predictable results.

Join us as Dmitry Kornilov addresses:

- analysis of significant changes in consumer persona
- overlaying of audience behavior and technical opportunities
- finding viable Digital Fashion and Metaverse use-cases starting from virtual try-on and ending with in-game integrations
- integration of Digital Fashion and Metaverse projects into a cross-platform communication ecosystem, from online to offline
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Speakers

Co-founder/CEO , FFFACE.ME

Description

Brands started to jump on the "Metaverse" tech trend to not fall behind the competition, but how can they create immersive experiences for their customers? And more importantly, how can they scale this 3D content generation?
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Speakers

Data Analyst , Hepsiburada
CEO , Art Labs