Marco Delvai
XR Strategy and Partnerships Consultant MDXR Strategy Consulting

Marco Delvai is an accomplished senior business leader with a true passion for innovation applied to storytelling and content distribution technologies.

His career spans over 17 years across 3 countries where he has held senior business development and partnerships roles for industry-leading organizations such as MotoGP, Red Bull Media House, UNIT9 and cutting-edge scaleups backed by large VC’s such as Base79, JauntXR (acquired by Verizon Media) and more recently Blippar and Wanna (acquired by Farfetch).

Highly dynamic, pragmatic, team-oriented and with a strong mix of creative and business skills, Marco has shaped hundreds of partnerships with leading Fortune500 brands, global technology companies and telco operators, digital publishers and world-class IP creators/distributors on both 2D and 3D (XR) media. 

Since 2016, he has entirely focused on the rapidly evolving sectors of virtual and augmented reality, overseeing from a commercial and strategic standpoint dozens of innovative partnerships based on the latest XR technologies for clients such as OnePlus, the Kellogg Company, Nestle, The Olympics, Barclaycard, Manchester United, UBER, Paris Saint Germain, Valentino, Alexander McQueen amongst many others.

He currently works as independent XR consultant helping media organizations, IP owners, , XR production studios and XR software development companies with strategy, commercial partnerships and business development.

He has been a speaker or panelist at leading content events such as MipTV/MipCom and XR industry events organised by the Digital Catapult, the VR/AR association amongst others.


Oct 21

10:35 - 11:25


AR Virtual Try-On: Strategies and Workflows to Succeed in the Revolution of 3D Commerce

Marco Delvai | MDXR Strategy Consulting

Zehra Naz Hacısüleyman | artlabs

Dave Randle | AWS

Filipa Neto | Farfetch UK Limited