Sara Boss
Director Key Account Management VRdirect

As Head of Sales at VRdirect, the Enterprise solution for a professional and efficient use of Virtual Reality, Sara Boss has been advising various large clients and industry blue chips since 2018. With a background in journalism and after years of experience in TV and film licensing, Sara already moved

to the XR industry when it was still in its early days. In 2016 she built up the division "immersive media" for German media agency tb-vent and founded her own VR company.

With her in-depth knowledge of the market, Sara is supporting companies on the introduction of VR as a mainstream technology for various internal use cases – as there has never been a better time.


Oct 20

14:30 - 14:55


Scaling XR at Nestlé

Jeremy Moussai | Nestle

Sara Boss | VRdirect

Justin Parry |

David Hinojosa | Nestle